Commercial Photography Essentials w/ Jim Lafferty

FRIDAY, SEPTEMBER 18: 10–4pm
SATURDAY, SEPTEMBER 19: 10–4pm
SUNDAY, SEPTEMBER 20: 10–4pm

MAXIMUM ENROLLMENT: 15/day

TUITION: $250/day
CPW MEMBERS: $225/day
20% off scholarship: $200
50% off scholarship: $125*

Attention aspiring commercial photographers, photo assistants, and digital techs, this series is for you! CPW is teaming up with commercial photographer JIM LAFFERTY for a three-day, everything-you-need-to-know course. Through hands-on learning, demos, and lectures, Jim will pull from his two decades of experience as photographer, photo assistant, and digital tech in the NYC photo industry, to equip each participant with the tools necessary to excel in the field.

Pick and choose which sessions are right for you or take the whole series!

Day 1 (Friday, September 18): Commercial Photo Studio Fundamentals (Beginner to Intermediate). This first day will provide an overview of the various crew roles on a commercial photo set, providing foundational knowledge and insights into working within the commercial and editorial photo industry.

Day 2 (Saturday, September 19): Studio Lighting II Intensive (Intermediate to Advanced). Building on the basics  learned in day 1 of the series, these lessons touch on different lighting styles, essential modifiers, and the required gear and workflow for the most common lighting scenarios on set: beauty & portraiture; full length fashion & movement; tabletop still life.

Day 3 (Sunday, September 20): Tethered Workflow using Capture One (Intermediate to Advanced). The final day will cover Capture One’s interface and core components; optimal review and backup strategies, including wireless image viewing; text & composition overlays, and live view.

ABOUT THE INSTRUCTOR: 
JIM LAFFERTY currently resides in the Hudson Valley hamlet of Accord while keeping a studio in Brooklyn, where he travels regularly to produce work in commercial fashion, beauty, and dance. Jim’s mastery of the craft has been largely self-initiated, shaped by years on set with some of the best photographers and production crews in the business—from working in-house at The Space & Industria studios, seasons with the SNL photo crew, to freelancing for production companies like Walter Schupfer, Droga5, A+, and LTwo. His photo clients include Maybelline, Converse, Uniqlo, Stitch Fix, and Marc Fisher, and he has produced numerous editorials and covers for Dance Media, with greats from world renowned dance companies.

*We strive to make our workshops and classes financially accessible while sustaining the resources needed to support our programs. Reduced-price tuition options are made possible in part through private donations, but primarily through the support of participants who are able to pay full tuition. By registering at the full rate, community members help create scholarship opportunities and expanded access for those who may not otherwise be able to participate.

When registering, we ask that you select the pricing level that best fits your current budget and reserve reduced tuition options for situations where they are truly necessary. These community-supported offerings are available on a first come, first served basis. If all reduced-price spots have been filled, please contact education@cpw.org to inquire about additional scholarship availability. We will always do our best to accommodate requests whenever possible.