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Preparing to Sell at Hereford College of Arts

Thu 19 Feb 2026 9:30 AM - 3:00 PM GMT Hereford College of Arts, HR1 1EB

Preparing to Sell at Hereford College of Arts

Thu 19 Feb 2026 9:30 AM - 3:00 PM GMT Hereford College of Arts, HR1 1EB

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Preparing To Sell at Hereford College of Arts

This lively and useful day, led by Sarah James MBE, Director of Craft Festival and Find a Maker, gives makers at all stages of their career, the best possible advice for selling directly to the public.  A great opportunity to network and the day is also suitable for students who want to get ahead. 

We are delighted to be returning to Hereford.

Sarah James MBE will be joined by Craft Festival Brand designer, Tish England and maker Michaela McMillan. 

The day includes 

· How to Apply for Craft Fairs, ideas on stand presentation, sales techniques and tips and the importance of good photography

· From Practice to Purchase: how to prepare your work for sale. Learn simple steps for pricing, presentation and communicating your story so your work is ready for the marketplace.

· How good branding can change your business.

· Why sell directly to the public? How to Make Your Show a Success

· What are the Do's and Dont's when taking part in big events

Prices includes tea, coffee, biscuits. There is an on-site cafe and you are welcome to bring your own lunch.

I hope you can join us.

Best wishes,

Sarah James MBE

Location

Hereford College of Arts, HR1 1EB