BITE LIVE 2019: Breaking stereotypes, making culture

In our always on marketing ecosystem, time is our most precious asset. This is why we believe this year’s BITE LIVE: Breaking Stereotypes, Making Culture is well worth your time and investment.

Our half-day event will be packed with ideas and actionable insights. The full schedule is below: 

8:30am – Breakfast

9am – INTRO from Creativebrief

9:10am – KEYNOTE: Caroline Criado Perez

Journalist, award-winning feminist campaigner and the author of Invisible Women: Exposing Data Bias in a World Designed for Men, Caroline Criado Perez will lift the lid on the impact of data bias across the creative industries.

9:45am – INTERVIEW: Havas London & Ella’s Kitchen

Xav Rees, the CEO of Havas London will be interviewed alongside Mark Cuddigan, CEO of Ella’s Kitchen to explore how they united the pursuit of both purpose and profit to achieve B Corporation status.

10:10am – PANEL: Stereotype Smashers

Chaired by BITE’s Managing Editor Nicola Kemp, the Stereotype Smashers panel will look at those progressive brands driving a new era of creativity. It will discuss how brands can claim to use creativity to 'make culture' if they don't reflect it including a focus on the creatives pushing for greater representation behind the scenes.

Featuring Rich Miles, Creative Director of Therapy and Founder of The Right Pronoun, Charly Lester, Co-Founder of over-50s dating app Lumen, Dr Rebecca Swift, Global Head of Creative Insights at Getty Images, Sereena Abbassi, Worldwide Head of Culture & Inclusion at M&C Saatchi, Sara Tate, CEO of TBWA and Camilla Marcus-Dew, Founder of BECO.

10:55am – 11:15am – Break

11:15am – KEYNOTE: Conscious Ad Network

Jake Dubbins and Harriet Kingaby from Conscious Ad Network explain why CAN and its manifestos are so integral to breaking stereotypes in advertising and so much more. 

11:25am – INTERVIEW: How Guinness Smashed Stereotypes in Women’s Rugby and Beyond

Niall McKee, Head of Guinness Stout Europe at Diageo, Nick Andrew, Deputy Head of Account Management, AMV BBDO and Alaina Crystal, Deputy Head of Strategy at AMV BBDO discuss how their 'Made of more' campaign has been smashing stereotypes in women's rugby and beyond. 

11:50am - PANEL: Bridging the Integrity Gap: a new era of purpose-driven partnerships

Simon Gunning, CEO of CALM will be moderating a panel on how brands can balance creativity, commerciality and integrity. He’ll be joined by Rebecca Fennelly, Head of Brand & Comms at JOE.co.uk, Cherie Cunningham, Head of Marketing at UKTV, Mat Goff, CEO of adam&eveDDB, and Jim Shearer, Marketing Director at Molson Coors and more.

12:35pm - KEYNOTE: Caroline Casey, The Valuable 500

12:50pm – Creativebrief Wrap Up

1:00pm – 2:00pm - Lunch

*the above schedule is subject to change

BITE LIVE will be an inspiring and action focused half-day event taking place on Thursday 19^th September running from 8.30am – 2pm. Breakfast, lunch and food for thought will be provided in the relaxing environment of Regent Street Cinema, just minutes from Oxford Circus. 

Plus if you're a Creativebrief member (brand or agency) you get 25% off your ticket.

Please note that tickets are non-refundable.