Creative Connections: Marketing Made Easy

Are you a business in and around Bodmin, looking to improve your understanding of marketing and discover creative, cost-effective ways to expand your brand presence?

Join us for a 3-hour workshop with experienced Marketing Consultant, Bethia Naughton-Rumbo, who will equip you with practical knowledge and actionable insights to attract new customers and foster business growth.

Gain clarity on the process of marketing planning and campaign delivery, as Bethia simplifies the process, offering practical tips, tools and strategies. Discover how to effectively utilise social media platforms, craft compelling stories that resonate with your audience, and develop partnerships with local businesses to amplify brand visibility within the community.

Bethia will also offer her expertise on maintaining brand consistency, ensuring that every interaction with your audience reflects your brand’s unique identity and values

Programme Content:

• Introductions: your business, yourself and what you hope to get out of today's workshop
• 7 Ps of marketing
• Who is your customer?
• What is your mission?
• Brand identity - along with some examples of good local brands
• Marketing channels
• Case studies - local brands using social media well
• Setting SMART goals
• How to utilise AI
• Workshop options:
  • writing a marketing plan (hosted by Bethia)
  • setting up your first social account (hosted by Creative Kernow)
• Next steps and Q&A

A light lunch will be provided from 1pm-2pm for opportunities to meet and connect with other attendees - please let us know whether you'd like to stay and any dietary requirements when you book.

This a free session but a £5 refundable deposit is required to secure your spot.

Please arrive from 9.45am for complimentary teas/coffees.

About the Trainer
Bethia is a marketing consultant based in Penzance, with over fifteen years of experience and a marketing background in book publishing. She now works with a range of clients, offering consultancy workshops, one-off creative campaign delivery and ongoing marketing support. From creative start-ups and charities through to tech companies and well established brands, Bethia has extensive experience of helping different types of organisations stand out to their audiences. 

Bethia has an MA in Communication Design from Falmouth University.

This workshop is brought to you by Creative Kernow in partnership with Experience Bodmin. This project is funded by the UK Government through the UK Shared Prosperity Fund.