The Design Effect
Tue 8 Oct 2024 1:30 PM - 10:00 PM BST
The British Museum, WC1B 3DG
Description
Exploring and celebrating design’s impact
An inspiring day of talks, debates, case studies and dinner discussions – including the 2024 DBA Design Effectiveness Awards – curated to illuminate the ways effective design can shape business, society and the world.
Over the coming years, we’ll see the power that design has to help navigate the biggest shifts our world faces. From major changes to how business is done, to how society adapts to environmental and technological upheavals, the ability of design to create solutions and reinterpret challenges into new ways of thinking and shaping the way forward has never been more needed.
Across industry sectors, wherever design is able to influence and shape, it has the opportunity to effect change, accelerate progress and create impact.
At the DBA’s Design Effect you’ll spend a day getting under the skin of what makes design effective in the business and societal environments you work in, across the range of design disciplines. You’ll leave with a deeper appreciation of the power of design, energised to create meaningful change and motivated to contribute to a better future.
14:15 – 14:35: Reframe your perspective on impact and change
Kicking things off, Clive Grinyer will steer us through real-world examples and his own broad experience to challenge perspectives on the vast impact of effective design. From transforming customer experiences to driving meaningful change across your entire organisation, he’ll highlight where design is making the most significant impact today and offer his unique perspective to reframe valuable lessons. With fresh and powerful insights and strategies on how to push design to drive impactful change, we’ll be ready to jump into the rest of the day.
Clive Grinyer, Design Consultant and Educator
14:35 – 15:15: Crafting consistent, cohesive and powerful customer experiences
How can designers craft exceptional experiences that not only resonate with a brand’s values but also create unforgettable moments? In this session we’ll hear how design is being used strategically to create seamless customer interactions in three leading companies. From creating delight through innovative physical spaces, to cutting-edge digital interactions that drive brand loyalty and engagement, this session highlights that the pursuit of market-leading customer experience is an ongoing journey—there’s always room to re-define and re-work. Hear from the panel to ignite fresh ideas and strategies to captivate your audience wherever they connect with your brand, and stay at the forefront of industry innovation.
Chair: Kate Ancketill, CEO at GDR
Vuokko Aro, VP Design at Monzo
Jeremy Lindley, Global Design Director at Diageo
16:10 – 16:40: Driving business performance from the inside out
This expert panel will challenge conventional boundaries of what design can achieve. Exploring the connection between exceptional design leadership and operational success and dissecting design’s ability to drive drive corporate objectives, we’ll explore how design embedded within an organisation has the capability to transform its fortunes. From streamlining complex business operations and integrating strategic thinking into a company’s DNA, to, balancing profitability with environmental responsibility, this conversation will expand your perspectives on the profound impact design can have on business capabilities and performance.
Chair: Clive Grinyer, Design Consultant and Educator
Jos Harrison, Global Head of Brand Experience & Design at Reckitt
Pernilla Johansson, VP & Head of UX Design at Volvo Group
16:40 – 17:25: Designing the future you choose
Create a future where design moves beyond simply responding to change, to being a driving force behind it. Huge advancements in technology and a world-wide focus on sustainability present pivotal opportunities for design today – but how do we grasp the potential? This uniquely curated panel discussion will explore perspectives you won’t have heard before, and ideas that reach outside of the well-worn approaches we encounter everyday. Broaden your mindset, become a proactive architect of your own future, and create a better tomorrow by transforming groundbreaking ideas into reality.
Valeria Adani, Partner at Projects by IF
Mary Mc Bride Ph.D., Chair and Professor at Pratt Institute
Ben Sheppard, Chair and Co-founder of Design for Good and former Partner at McKinsey & Company
19:40 – 20:05: How to be the change we need
In this rare industry address, Richard Seymour will challenge us to rise to the occasion of designing a brighter future. What makes a designer or team who can seize the opportunities of living in this rapidly changing world? How can we pull the future towards us and stay ahead of the changes coming down the line? What can we do to imagine the future we need to create? We can’t give any more away, you really have to join us to hear this.
Richard Seymour, Co-founder of Seymourpowell, TED speaker and industry pioneer
Find out more about the speakers and their expert credentials on our website.
Programme
13:30 – 14:15: Registration and welcome
14:15 – 18:00: Conference sessions including the presentation of the DBA Design Effectiveness Awards winners
18:00 – 19:00: Drinks and canapé reception
19:00 – 19:10: DBA Design Effectiveness Awards 2024 Grand Prix presentation
19:10 – 19:40: Dinner
19:40 – 20:05: How to be the change we need with Richard Seymour
20:05 – 22:00: Dinner discussions
FAQs
What does my ticket include?
Tickets include food and drink throughout the afternoon and evening, plus access to all sessions and networking. There will be:
- Networking with fellow design industry leaders.
- In-depth case studies exploring the collaborations that produce effective design.
- Find out who’s won and celebrate with the winners of the DBA’s Design Effectiveness Awards.
- Exclusive after-hours access to The British Museum’s Egyptian Sculpture Gallery, home of the Rosetta Stone.
- The best design discussion you’ve ever had over dinner, in the Great Court.
Can I book a full table for the dinner?
Yes! Booking to attend the Design Effect includes an afternoon of talks, debates, films and evening discussions over dinner. Tables at the dinner can sit 10 – 12 people. Please book for the number of attendees and a member of the DBA team will be in touch to confirm each attendee’s details for the full event.
I’ve booked two tickets but my colleague can no longer attend, can someone else come in their place?
Yes, absolutely. Whilst tickets are non-refundable or exchangeable against future events or other DBA activity, you can update the attendee details so someone else can come along.
I’m booking for the team, how do I let you know who will be coming on the day?
A member of the DBA team will be in touch to confirm each attendee’s details including any access and/or dietary requirements and if there’s anything else we can do to best support everyone’s enjoyment of the event.
What’s the dress code?
Day to evening elegance and celebration.
Making travel plans?
We’ll be open for registration and networking at 13:30 and kicking off at 14:00 leaving plenty of time for a mornings work and to get to the museum. As it’s a school night we’ll be wrapped up for 22:00 so you’ll be able to catch the train home.
If you’d like to stay in the local area, we recommend:
The Hoxton, Holborn a 6-minute walk from the British Museum with rooms starting from £389 per night.
Thistle London, Holborn a 3-minute walk from the British Museum with rooms starting from £281 per night.
St Giles, London a 6-minute walk from the British Museum with rooms starting from £128 per night.
8 October 2024 | 13:30-22:00
Location
The British Museum, WC1B 3DG