Workshop ILLUSTRATION SYSTEM with GIULIA ZOAVO

Illustration Systems
How to build a world made of illustrations to tell brands' stories
with Giulia Zoavo, illustrator, graphic and icon designer

About the workshop

During the workshop, we will explore the importance of illustration as a key part of a brand's visual identity, and we will learn the basis for understanding and developing an illustration system and its guidelines. The workshop is for professional illustrators as long as anyone who works with images and wants to learn more about the subject. The course includes practical tests and review sessions in the classroom, plus some guided exercises to be completed at home.

About Giulia Zoavo
Giulia is a freelance illustrator, graphic and icon designer. Since 2011 she has been drawing and designing for magazines, agencies, non-profit organizations and international companies. Since 2017 she lives in New York, where she collaborated, among others, with Sagmeister & Walsh, Adobe, Quarto Group and Ahoy Studios. Her work has been awarded and exhibited in Europe, Mexico and the United States, and has appeared in various iconic locations in Manhattan, including the Rockefeller Rink and the Link screens in Times Square.

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When
26/04/2023 h 3.30-6.30 pm (CEST)
27/03/2023 h 3.30-7.30 pm (CEST)
28/03/2023 h 3.30-7.30 pm (CEST)
n° 3 afternoons / tot. hours 11 (4+4+3)

Participants - max 20

Level - Beginner/Intermediate

Language - English

Software
Participants are free to use any technique, digital or analog, as long as the drawings are scanned or digitalised.

Better to know
Knowledge of the principles of graphics and illustration (theory of color, fundamentals and basic terminology of graphic design).

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Timetable
1° DAY / 26.04 (4 hours)
3:20 - 3:30 pm Opening the virtual chat
3:30 - 5.00 pm Workshop presentation, Talk 1 (what is an illustration system, illustration styles, presentation of references/case studies, basics of design and development)
Break
5.15 - 7.15 pm Group assignment
7.15 - 7.30 pm Explanation of the homework and of the 2nd day

2° DAY / 27.04 (4 hours)
3.30 - 5:00 pm Homework review
Break
5.15 - 7.15 pm Talk 2 (how to build guidelines, presentation of references/case studies)
7.15 - 7.30 pm
Explanation of the homework and of the 3nd day

3° DAY / 28.04 (3 hours)
3.30 - 5.00 pm Homework review
Break
5.15 - 6.30 pm
Homework review / Closing of the course (depending on the time) with a debate on some topics of current relevance in the field of illustrated systems (most popular styles, representation, libraries/stock images, etc ...).

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Certificate of participation on request