Back to School for Business - Marketing that connects

Back to School for Business - Marketing That Connects

What if your marketing didn't just reach people but genuinely connected with them?

Join Donegal Women in Business for a fresh, practical and inspiring morning designed to help you rediscover your marketing, reconnect with your business and build meaningful relationships with your customers.

Led by marketing consultant and founder of Dooey Digital, Niamh Shields, Marketing That Connects is an interactive workshop packed with local examples, practical ideas and real-life insights from businesses across Donegal. Discover how to tell your story with confidence, create content that people genuinely want to engage with and develop an approach that's authentic, achievable and effective.

Whether you're just starting out or have been in business for years, you'll leave with practical tools, fresh inspiration and ideas you can put into action immediately, without needing a huge budget or spending hours online.

The morning will also include a session with Adele McElhinney, Regional Literacy Coordinator with Donegal ETB, who will highlight the range of free supports available through the Adult Literacy Service, helping adults build confidence in literacy, numeracy, digital and everyday skills.

For those inspired to continue their marketing journey, Niamh Shields will also deliver the Certificate in Social Media for Digital Marketing (NFQ Level 5) with Donegal College of Further Education and Training. Beginning on 30th September, this fully funded 10-week online programme expands on the ideas explored during the workshop, allowing participants to continue learning with the same tutor while developing practical marketing skills in a supportive and collaborative environment.

Alongside networking with like-minded women in business, this event is about building real, lasting connections, with your audience, your community and your own potential.

Learn how to:

• Tell your business story in a way that builds trust and attracts the right customers.
• Create marketing content that feels natural and encourages people to take action.
• Find simple marketing ideas that work for your business without a large budget.
• Build stronger connections with your customers through consistent, authentic communication.
• Leave with practical actions you can start using straight away.

Who this event is for:

• Women at the idea stage who want to build a strong marketing foundation.
• New business owners looking for practical guidance and confidence.
• Established businesses ready to refresh their marketing and attract more customers.
• Business owners who want their marketing to feel more focused and authentic.
• Anyone interested in continuing their learning through the fully funded Level 5 marketing programme.

🎟️ Limited spaces – reserve your spot now!

Event Details:
📅 Wednesday, 9th September
🕤 10:00 AM – 1:00 PM
📍Lough Eske Castle, Donegal Town, Co. Donegal, F94 HX59 Ireland
💶 €10 (members) | €20 (non-members)
☕ Tea, coffee, biscuits & pastries included

Why you need to reserve your spot:

• Gain practical ideas you can apply to your business immediately.
• Learn from an experienced marketing professional using real examples from Donegal businesses.
• Connect with other women in business through meaningful networking.
• Discover the free learning opportunities available through Donegal ETB, including the 10-week Level 5 marketing course.
• Places are limited, so early booking is recommended to secure your place.