Storytelling Through Data: How to Build a Great Dashboard in Google Data Studio

Dashboards are only as good as the story they tell. In this hands-on, half-day training, you’ll learn the foundational principles behind building dashboards that actually get used — dashboards that turn raw website data from Google Analytics into insight people can act on. Through guided and independent practice, we’ll cover core design and functionality principles, how to translate stakeholder questions into measurable KPIs, and how to apply all of it to real strategic and business questions. Whether you’re new to Data Studio or looking to sharpen your existing reports, you’ll leave with a practical framework — and firsthand experience — building dashboards that are not just functional, but genuinely useful to the people who rely on them.

Audience:

This training is for anyone who works with data — or wants to. No dashboard-building experience needed. Whether you’re a marketer looking to demonstrate campaign impact or a designer trying to understand how your audience navigates and engages with your site, this workshop is for you.

Experience Level:

This training is geared towards beginners but I will provide tiered activities where people with more experience can choose a more advanced prompt.