Dugout Ai Ltd

Dugout AI Ltd is the technology and media company rebuilding how grassroots and non-league football is followed, covered and connected. Home to the In The Dugout app, official digital media partner of the Brighton, Worthing & District League, and the engine behind live match reporting, instant scores, podcasts and broadcast coverage across Sussex football. From AI-powered match reports to club tools, fines platforms and live streaming, Dugout AI is building the infrastructure non-league has been waiting for. Founded by Mike McCaffrey, run for the clubs, the players and the supporters who never miss a Saturday. Dugout AI — football, powered properly.

IBB10 is Sussex non-league's loudest panel show — Lee Penn, Billy Wood, Monty Watson Price and Mike McCaffrey arguing about the SCFL, the BW&D and everything in between. Now live, in front of an audience, with beers, banter and zero filter. Expect hot takes, terrible predictions and the occasional decent point. Same again next week? Only if you're there.