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Developing Brand Identity — Strategies for Ideation & Organisation

Wed Jul 15, 2026 3:00 PM - 4:00 PM BST DEAL Space, 164 Renfrew St, Glasgow, G3 6RQ

Developing Brand Identity — Strategies for Ideation & Organisation

Wed Jul 15, 2026 3:00 PM - 4:00 PM BST DEAL Space, 164 Renfrew St, Glasgow, G3 6RQ

Adobe NEXT Learning Labs

Creating graphics and illustrations with AI

Presenter: Tina Touli 

How do you transform fragments of inspiration into a meaningful brand system?

In this session, Tina Touli explores Firefly Boards as a powerful environment for ideation, organisation and creative strategy. Participants will develop brand concepts through moodboarding, visual research and AI-assisted exploration, learning how to move from abstract ideas to coherent visual identities.

The session demonstrates how structured ideation can support branding projects, creative direction and multidisciplinary collaboration while encouraging experimentation and rapid iteration.


Tools

  • Adobe Firefly
  • Adobe Firefly Boards

All the sessions today will be hands-on, so please be sure to bring your own laptop, fully charged.

10AM - 10:30AM | Coffee and refreshments will be provide by Adobe 

1:00PM - 1:45PM | Lunch & Networking provided by Adobe

And opportunities for swag!

Location

DEAL Space, 164 Renfrew St, Glasgow, G3 6RQ