Finding Your Clients: Content Marketing for Editing Professionals

Join Editors Toronto on Tuesday, April 28, 2025, at 7:00 pm EDT via Zoom for “Finding Your Clients: Content Marketing for Editing Professionals.”

How do you find clients as an editing professional? In this session, Erin Alladin presents the content marketing route. She will share her strategies of building authority and audience through blog posts, conference presentations, short-form video, and the all-important newsletter.

Just getting started with a new website or looking for ways to update yours? Erin will also pass on the business tips that got her freelance venture started on the right foot, including testimonials, word of mouth, and marketing copy that hooked exactly the clients she was looking for.

About the Speaker:

Erin Alladin is a freelance substantive editor who helps authors sort out their big picture so every small detail can fall into place. She started her career in-house, working for Pajama Press in Toronto for eleven years. There she learned every step of a book’s journey, from acquisition to promotion. Today Erin has escaped the city in favour of a little house in Northern Ontario where she edits, writes, and spends every spare minute in the garden.

Schedule:

6:55 pm — Zoom meeting opens

7:00 pm — Opening remarks

7:05 pm — Erin Alladin

7:45 pm — Q&A