Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally.
Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network collaborates with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.
Effie Worldwide’s resources include the Case Database, featuring thousands of effective marketing cases; the Effie Awards, honoring the year's most effective marketing efforts; the Effie Index, ranking the most effective companies and brands worldwide, and the Effie Academy, offering training and educational programs designed to support marketers throughout their careers.
About the Effie Awards - AWARDING IDEAS THAT WORK®
Launched in 1968, the Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing that contribute to a brand's success. For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 55 programs spanning 125 markets, including the Global Effies, regional programs in Asia-Pacific, Africa/The Middle East, Europe and Latin America, and national Effie programs.
Follow @effieawards on Facebook and @effie_US on Twitter and Instagram for updates on Effie information, programs, and news.