'Monetising B2B Information and Events' by Flashes & Flames

Monetising B2B is a one-day conference organised by Flashes & Flames to focus on the future challenges and opportunities of business information and events.

Hosted at the historic Stationers’ Hall, near St Paul’s Cathedral in London, the event features interviews, panel discussions and networking with 23 industry leaders from many of the world’s most innovative B2B companies. To enhance the quality of debate and discussion, all delegates will receive - in advance - an invaluable eBook of case studies and reference content.

It’s a day built around insights, ideas, innovation conversations and peer-to-peer connections. A real learning experience.

To close the day - and build on those connections - delegates are invited to join us for drinks and canapés, sponsored by Simon-Kucher, from 4.30pm–6.00pm. A great way to round-off what will be a memorable event.

Monetising B2B is organised by Colin Morrison CBE, Founder of Flashes & Flames: The Global Media Business Weekly and produced by Cobus Heyl of That Coalition.

Sign up today to join us in London on 20 May.

Programme Overview

Here is the complete agenda for Monetising B2B.

8.00 (45 min) – Registration and breakfast networking

8.45 (30 min) – How RELX transformed the world’s largest B2B magazine group into a global data business
Mark Kelsey, CEO, Lexis-Nexis Risk Solutions – Interviewed by Colin Morrison

9.15 (20 min) – How we became the TripAdvisor for scientists
Kerry Parker, CEO, SelectScience – Interviewed by Natasha Christie-Miller

9.35 (20 min) – How the Business of Fashion upstaged the legends
Nick Blunden, President, The Business of Fashion – Interviewed by Natasha Christie-Miller

9.55 (45 min) – How (and why) events are changing
Panel: Lisa Hannant (Clarion Events), Philip Soar (CloserStill/Nineteen), Greg Hitchen (Terrapinn), Paul Miller (Questex)
Moderator: Colin Morrison

10.40 (30 min) – Coffee and networking

11.10 (40 min) – How proprietary data can transform B2B values
Panel: Neil Bradford (General Index), Charlie Kerr (With Intelligence), Leon Saunders (Economist Intelligence), Mariana Valle (Insurance Insider)
Moderator: Rory Brown

11.50 (30 min) – The 21st Century lessons of B2B information and events
Hugh Jones, CEO, RX (Reed Exhibitions) – Interviewed by Colin Morrison

12.20 (25 min) – What’s so special about the Cannes Lions brand?
Simon Cook, CEO, Cannes Lions Group – Interviewed by Colin Morrison

12.45 (60 min) – Lunch and networking

1.45 (25 min) – How William Reed went from UK print to international events and data
Charles Reed, Chair, and Tracy De Groose, CEO, William Reed Group – Interviewed by Colin Morrison

2.10 (40 min) – How AI can generate real profit
Panel: Adriana Whiteley (FT Strategies), Amir Malik (Alvarez & Marsal)
Moderator: Paul Hood

2.50 (30 min) – Coffee and networking

3.20 (25 min) – The Accidental Entrepreneur
Mark Allen, Chair-Founder, Mark Allen Group – Interviewed by Colin Morrison

3.45 (30 min) – How my curiosity became a membership-based business
William Jefferson Black, Chair and co-founder, Transaction Advisors Institute – Interviewed by Colin Morrison

4.15 (15 min) – The Flashes & Flames Top 20: Takeaways from the day
Colin Morrison, Founder, Flashes & Flames

4.30–6.00 (90 min) – Drinks Reception, Sponsored by Simon-Kucher
Canapés, catch-up and wind-down around the corner from Stationers' Hall at Fleet's St Paul's, 44-46 Ludgate Hill, London, EC4M 7DE

Why Attend?

Colin Morrison CBE, founder of Flashes & Flames: The Global Media Business Weekly, says:

“Monetising B2B is our first event—and we’ve organised it to be the most valuable media and events conference of the year. Delegates will get a close-up view of the strategies powering today's standout companies, and practical lessons to take home. Everyone who signs up will receive an exclusive pre-event eBook with company case studies and reference content. And on the day, there’s time built in for peer meetings and real networking. This is a perfect opportunity to listen, learn and plan for the future.”

If you're in B2B media, events, information services, consulting, investing, or enabling tech—this is the room to be in.

Great additions—these pre- and post-event elements reinforce that Monetising B2B isn’t just about the day itself, but part of a broader learning and engagement experience.

But that’s not all. Monetising B2B is more than a single day. It’s part of an ongoing editorial and strategic conversation.

Value adds before the event
All registered delegates will receive an exclusive Flashes & Flames eBook, by Colin Morrison, including detailed case studies of companies and leaders featured in the programme. It's a useful primer to get the most out of the day—and a reference you’ll return to again and again.

Value adds after the event
You’ll also receive the Flashes & Flames Post-Event Special Report, capturing key takeaways, insights and delegate feedback. We’ll also share a set of exclusive video interviews with selected speakers and attendees, recorded live at the event.

These materials extend the value of the conference and give you tools to brief your team, shape your own strategy, and keep the conversation going.

Networking & Meetings

Who you’ll meet at Monetising B2B

On Tuesday 20 May in London, Flashes & Flames’ Monetising B2B brings together senior decision-makers from across B2B media, events, data, and information services.

Attendees

More than 100 companies in the room

You’ll find global brands like The Economist, Informa, Bridgepoint, Clarion Events, Financial Times, Infopro Digital, Clarion Events, Delinian, Terrapinn, Enders Analysis, Vitruvian, S&P Global, RELX, CloserStill, BMJ, Haymarket, Inflexion, Montgomery, Plural Strategy, Stax, Q5, and William Reed.

A senior, commercial audience

Delegates include CEOs, founders, managing directors, and partners, as well as heads of strategy, commercial development, subscriptions, partnerships, and M&A. These are the decision-makers shaping the next phase of B2B growth in the UK and globally.

Cross-sector reach

Industries represented include financial and professional services, commodities, media, healthcare, events, retail, and sustainability. You’ll meet both established companies evolving their models, and fast-growth businesses backed by venture and private equity.

Pre-booked one-to-one meetings

We’re using Conversation Starter, a smart networking platform that makes it easy to connect with the right people.

Before the event, you’ll be able to:

• View the attendee list and match with peers based on shared interests
  
  

• Book one-to-one meetings directly via the platform
  
  

• Meet in a dedicated meetings lounge at the venue
  

It’s simple, efficient, and designed to get beyond the small talk.

The meeting bookings platform will launch two weeks before the event, on 6 May.

Speakers

You will also have the chance to hear from and meet our speakers. 

• Mark Kelsey, CEO, Lexis-Nexis Risk Solutions
• Philip Thomas, Chair, Informa Festivals
• Leon Saunders Calvert, President, The Economist Intelligence
• Kerry Parker, CEO, SelectScience
• Mariana Valle, CEO, Insurance Insider
• Charlie Kerr, CEO, With Intelligence
• Rory Brown, Co-founder, AgriBriefing
• Tracy De Groose, CEO, William Reed
• Hugh Jones, CEO, RX (Reed Exhibitions)
• Charles Reed, Chair, William Reed
• Paul Miller, CEO, Questex
• Lisa Hannant, CEO, Clarion Events
• Philip Soar, Chair, CloserStill Media and Nineteen Group
• Neil Bradford, CEO-founder, General Index
• Mark Allen, Chair-founder, Mark Allen Group
• Greg Hitchen, CEO, Terrapinn
• Adriana Whiteley, Director, FT Strategies
• William Jefferson Black, Chair, Transaction Advisors Institute
• Paul Hood, AI digital media consultant
• Natasha Christie-Miller, Chair, Sifted
• Nick Blunden, President, Business of Fashion
• Amir Malik, Managing Director, Alvarez & Marsal
• Colin Morrison, Founder, Flashes & Flame

TICKETS

INDIVIDUAL TICKETS

Sign up today to join us in London on 20 May.

Choose from three options:

• Media, information and Events Executives
• Consultancies (Advisories such as M&A)
• Startups (fewer than 10 staff members)

The signup link is here. 

GROUP TICKETS

We encourage you to bring your colleagues to Monetising B2B. There are discounts for 5 or more corporate tickets. For any questions about corporate bookings, please contact Colin Morrison. His email address is here. 

Partner Packages

If you want to engage the UK's top B2B leaders in person, contact Cobus Heyl for more information. His email address is here. Don't miss out. Our speakers represent industry leaders including:

DATE and LOCATION

'Monetising B2B' takes place on Tuesday 20 May 2025 at Stationers' Hall, in Central London, near St Paul's Cathedral. 

Join us there!