'Monetising B2B Information and Events' by Flashes & Flames

Monetising B2B is a (now sold-out) one-day conference organised by Flashes & Flames to focus on the future challenges and opportunities of business information and events.

Hosted at the historic Stationers’ Hall, near St Paul’s Cathedral in London, the event features interviews, panel discussions and networking with leaders and operators from many of the world’s most innovative B2B companies. It’s a day built around insights, ideas, innovation conversations and peer-to-peer connections. An experience built for learning and connections.

Doors open at 8 am, and the speaker programme starts at 8:45 am. The programme ends at 4:30 pm, after which delegates are invited to join us for drinks and canapés, sponsored by Simon-Kucher, from 4.30pm–6.00pm.

Monetising B2B is organised by Colin Morrison CBE, Founder of Flashes & Flames: The Global Media Business Weekly and produced by Cobus Heyl of That Coalition.

AGENDA:

Here is the complete agenda for Monetising B2B.

8.00 (45 min) – Registration and breakfast networking

8.45 (30 min) – How RELX transformed the world’s largest B2B magazine group into a global data business
Mark Kelsey, CEO, Lexis-Nexis Risk Solutions – Interviewed by Colin Morrison

9.15 (20 min) – How we became the TripAdvisor for scientists
Kerry Parker, CEO, SelectScience – Interviewed by Natasha Christie-Miller

9.35 (20 min) – How the Business of Fashion upstaged the legends
Nick Blunden, President, The Business of Fashion – Interviewed by Natasha Christie-Miller

9.55 (45 min) – How (and why) events are changing
Panel: Lisa Hannant (Clarion Events), Greg Hitchen (Terrapinn), Paul Miller (Questex)
Moderator: Colin Morrison

10.40 (30 min) – Coffee and networking

11.10 (40 min) – How proprietary data can transform B2B values
Panel: Neil Bradford (General Index), Charlie Kerr (With Intelligence), Leon Saunders Calvert (Economist Intelligence), Mariana Valle (Insurance Insider)
Moderator: Rory Brown

11.50 (30 min) – The 21st Century lessons of B2B information and events
Hugh Jones, CEO, RX (Reed Exhibitions) – Interviewed by Colin Morrison

12.20 (25 min) – What’s so special about the Cannes Lions brand?
Simon Cook, CEO, Cannes Lions Group – Interviewed by Colin Morrison

12.45 (60 min) – Lunch and networking

1.45 (25 min) – How William Reed went from UK print to international events and data company
Tracy De Groose, CEO, William Reed Group – Interviewed by Colin Morrison

2.10 (40 min) – How AI can generate real profit
Session introduction: Jennifer Schivas-Porter, CEO, 67 Bricks

Panel: Adriana Whiteley (FT Strategies), Amir Malik (Alvarez & Marsal)
Moderator: Paul Hood

2.50 (30 min) – Coffee and networking

3.20 (25 min) – The Accidental Entrepreneur
Mark Allen, Chair-Founder, Mark Allen Group – Interviewed by Colin Morrison

3.45 (30 min) – How my curiosity became a membership-based business
William Jefferson Black, Chair and co-founder, Transaction Advisors Institute – Interviewed by Colin Morrison

4.15 (15 min) – The Flashes & Flames Top 20: Takeaways from the day
Colin Morrison, Founder, Flashes & Flames

4.30–6.00 (90 min) – Drinks Reception, Sponsored by Simon-Kucher
Canapés, catch-up and wind-down around the corner from Stationers' Hall at Fleet's St Paul's, 44-46 Ludgate Hill, London, EC4M 7DE

NETWORKING & MEETINGS:

Below is more about the attendees, speakers and partners you’ll meet at Monetising B2B.

Attendees

More than 100 companies in the room

You’ll find global brands like The Economist, Informa, Bridgepoint, Clarion Events, Financial Times, Infopro Digital, Clarion Events, Delinian, Terrapinn, Enders Analysis, Vitruvian, S&P Global, RELX, CloserStill, BMJ, Haymarket, Inflexion, Montgomery, Plural Strategy, Stax, Q5, and William Reed.

A senior, commercial audience

Delegates include CEOs, founders, managing directors, and partners, as well as heads of strategy, commercial development, subscriptions, partnerships, and M&A. These are the decision-makers shaping the next phase of B2B growth in the UK and globally.

Cross-sector reach

Industries represented include financial and professional services, commodities, media, healthcare, events, retail, and sustainability. You’ll meet both established companies evolving their models, and fast-growth businesses backed by venture and private equity.

Pre-booked one-to-one meetings

We’re using Conversation Starter, a smart networking platform that makes it easy to connect with the right people. Before the event, you’ll be able to:

• View the attendee list and match with peers based on shared interests
  

• Book one-to-one meetings directly via the platform
  

• Meet in a dedicated meetings lounge at the venue
  

It’s simple, efficient, and designed to get beyond the small talk.

Speakers

You will also have the chance to hear from and meet our speakers. 

• Mark Kelsey, CEO, Lexis-Nexis Risk Solutions
• Simon Cook, CEO, Cannes Lions
• Leon Saunders Calvert, President, The Economist Intelligence
• Kerry Parker, CEO, SelectScience
• Mariana Valle, CEO, Insurance Insider
• Charlie Kerr, CEO, With Intelligence
• Rory Brown, Co-founder, AgriBriefing
• Tracy De Groose, CEO, William Reed
• Hugh Jones, CEO, RX (Reed Exhibitions)
• Paul Miller, CEO, Questex
• Lisa Hannant, CEO, Clarion Events
• Philip Soar, Chair, CloserStill Media and Nineteen Group
• Neil Bradford, CEO-founder, General Index
• Mark Allen, Chair-founder, Mark Allen Group
• Greg Hitchen, CEO, Terrapinn
• Adriana Whiteley, Director, FT Strategies
• William Jefferson Black, Chair, Transaction Advisors Institute
• Paul Hood, AI digital media consultant
• Natasha Christie-Miller, Chair, Sifted
• Nick Blunden, President, Business of Fashion
• Amir Malik, Managing Director, Alvarez & Marsal
• Colin Morrison, Founder, Flashes & Flame

Partners:

Premium Partner:

• 67 Bricks | Learn more here: https://www.67bricks.com/

Networking Partner (post-programme wind-down at Fleets, St. Paul's):

• Simon-Kucher | Learn more here: https://www.simon-kucher.com/en

General Partners:

• AdvantageCS | Learn more here: https://www.advantagecs.com/
• Air Business | Learn more here: https://www.airbusiness.com/

Meetings Partner:

• Conversation Starter | Learn more here: https://www.conversationstarter.net/

Messaging Partner:

• Message Matrix | Learn more here: https://messagematrix.io/

VENUE:

'Monetising B2B' takes place on Tuesday 20 May 2025 at Stationers' Hall, in Central London, near St Paul's Cathedral.