Monetising B2B Information & Events 2026

Tickets for Monetising B2B 2026 are now sold out. Read below for the Monetising 2026 programme, speakers, partners and more. Or visit https://flashesandflames.com/ and https://voices.media/ for news on our other upcoming events.

Make the most of Monetising B2B Information & Events 2026

Flashes & Flames’ Monetising B2B returns to the historic Stationers’ Hall, near St Paul’s Cathedral, in London, on Wednesday 13 May 2026, after a sold-out debut in 2025. 

It's a one-day deepdive into how 28 B2B media, information and events companies innovate, grow and make money. Monetising B2B brings together 30 CEOs and industry leaders, sharing insights through 13 interviews, discussion panels and straight-talking conversations; and practical demonstrations, with the acclaimed MediaVoices MasterClasses. It's a packed day focused on innovation and the changing competitive environment throught the eyes of 30 CEOs and industry leaders.

It’s also where potential partnerships and deals takde shape and where ambitious startups can find collaborators. Last year, our participants scheduled 176 formal one-to-one meetings with their peers. That's more than 1,300 minutes of focused discussions over and above the general networking opportunities. 

The programme

Get the complete speaker and masterclass programme (subject to minor changes) as a Google Doc here or scroll down for more. If you'd like to attend any of the masterclasses, please pre-register here.

8.00 Registration and breakfast networking

8.45 Introduction: Colin Morrison, founder, Flashes & Flames: Global Media Business Weekly

Welcome to Monetising B2B Information and Events 2026.

8.50 Keynote  Kevin Costello, CEO, Haymarket: The reinvention

The 15-year CEO of the UK's largest privately-owned B2B publisher (which he joined more than 30 years ago) will explain Haymarket's transformation to a digital and events-led international company – now with almost 50% of its profits from the US. What comes next? Interviewer: Colin Morrison

09:10 Panel discussion  The strategic outlook for B2B information and events: What’s ahead?

Panel: Leon Saunders Calvert, President, Economist Enterprise; Carola York, European managing director, FT Specialist Europe; Alex Roth, Group Strategy Director, Informa Plc; and Julie Harris, CEO, Expana Markets. Natasha Christie-Miller, Chair Sifted EU.

09:50 Fireside chat  Simon Foster, CEO, Arc Network: The journey so far

It’s five years since the B2B industry veteran founded the Arc Network with US private equity backing. He explains why he wanted to build a new business of re-inventing established brands, after decades as a CEO and senior executive in UBM and Comexposium, and how he has built an omni-channel transatlantic group with revenues of more than $120mn. Interviewer: Colin Morrison

10:10 Panel discussion  What data can mean to exhibitions and events?

Are events+data the keys to B2B success in the AI era? How can data increase the competitiveness of events? How can information services complement exhibitions and conferences?

Panel: Alison Jackson, CEO, Nineteen Group; Andrew Mullins, CEO, Informa Connect; Louise White, CEO, Sift; and Helen Woodbridge, Group M&A Director, Easyfairs. Interviewer: Carolyn Morgan, Chair, B2B Marketing and HR Grapevine.

Introduced by Will Bailey, Head of Partnerships, 67 Bricks.

10:55: NETWORKING COFFEE

11:25 Fireside chat  Mark Shashoua, CEO, Hyve Group: How we changed the trade show playbook

He has transformed what was a traditional, listed exhibitions group focused on the developing markets of Eastern and Central Europe into a fast-growing transatlantic private equity-owned organiser of large and growing new-wave events, principally in the US and Western Europe. How did he do it and what comes next? Interviewer: Colin Morrison

11:45 Panel discussion  What will AI mean to information ownership, profit and growth?

How can B2B companies build, protect and monetise proprietary information and relationships in the age of AI?

Panel: Manca Vitorino, Director of Data Ecosystem, LexisNexis Risk Solutions; Charlie Teviot, founder, With Intelligence; Amin Mrini, Chief Digital Officer, Informa Festivals; Adriana Whiteley, Director, FT Strategies. Moderator: Rory Brown, co-founder and former CEO, AgriBriefing. 

Introduced by Laura Gibbs and Pedro Sanches, Partners, OC&C Strategy Consultants.

12:25 Fireside chat  Sarah Cottle, EVP/ General Manager, Dow Jones Energy: What's the magic of Price Reporting Agencies?

 Why are PRAs so successful and will they be threatened - or strengthened - by AI? A discussion about the past, present and future of the global benchmark data providers which have long been among the most successful information businesses. Interviewer: Simon Middelboe, Chair, LegalTechTalk, and Flume

12:45 Fireside chat  Ray Bloom, chair, and Carina Bauer, CEO, IMEX Exhibitions: What’s the IMEX difference?

It’s 25 years since Ray Bloom founded IMEX. The privately-owned UK company operates highly successful meetings industry shows, in Frankfurt and Las Vegas. But these are exhibitions with a real difference. Interviewer: Colin Morrison

13:05: NETWORKING LUNCH

14:00 Panel discussion  Events + information strategies: A challenging or irresistible combination?

How best to manage events, data and publishing together in one company. What are the challenges?

Panel: Paul Miller, CEO, Questex; Ben Allen, CEO, Mark Allen Group; Amanda Barnes, CEO, Faversham House; Tracy De Groose, CEO, William Reed Group. Moderator: Natasha Christie-Miller

14:40 Fireside chat  Orson Francescone, Managing Director, FT Live: How the FT became a major events organiser

Almost every media and publishing company has ambitions to grow events revenue. How (and why) has the Financial Times become the largest events organiser of any news group? Interviewer: Colin Morrison

15:00-15:05: Quick break for Masterclass attendees

15:05 Panel discussion  Startup Stories: The lessons from B2B entrepreneurs

Information and events entrepreneurs discuss the lessons and learnings of their startups. What do they wish they had known?

Panel: Dan Pearce, CEO, TTG Media; Tom Seaman, CEO, Undercurrent News; Andy Salter, CEO, DVV Media International; and Bradley Collins, CEO, LegalTechTalk. Moderator: Rory Brown.

15:45 Fireside chat  Trevor Fenwick, co-founder, Euromonitor: a ‘secret’ 50-year data success

It's more than 50 years since he co-founded Euromonitor International, a little-known B2B information company with worldwide revenue of some £170m. What’s the secret? Interviewer: Colin Morrison

16:05 NETWORKING COFFEE

16:35 Fireside chat  Douglas Emslie, B2B investor: What’s hot, what’s not and what next?

The co-founder and former CEO of Tarsus Group (sold to Informa for $1bn in 2023), has since become one of the most active independent investors in media and events companies, including: Easyfairs, Jacobs Media, Semafor, Life Science Connect, Events Venture Group, and Raccoon Media. Which B2B events and information sectors (and which geographies) are likely to be the hottest prospects in the next few years? Interviewer: Colin Morrison

17:00 The Top 20 takeaways Colin Morrison

17:10 Post-conference Drinks Reception, hosted by OC&C Strategy

Masterclasses

Please pre-register if you'd like to attend any of the Masterclasses. The registration form is here.

11:25 to 12:25: A technology and product framework for data monetisation

Most B2B publishers are sitting on data assets they haven't begun to monetise. Will Bailey, Head of Partnerships at 67 Bricks, walks through a practical framework for identifying, developing, and scaling data products — drawing on real work with clients including Informa, the Economist Intelligence Unit, and IWSR. Expect concrete examples, a clear product development approach, and plenty of time for Q&A.

Hosted by Will Bailey, Head of Partnerships, 67 Bricks.

14:00 to 15:00: The business case for B2B podcasts

Podcasts are notoriously tricky to monetise. However, they can still be an extremely valuable tool for building strong relationships with audiences, and a healthy revenue generator in themselves. In this Masterclass, Esther Thorpe and Peter Houston highlight examples of other B2B organisations who have used podcasts to engage audiences, cement thought leadership, and develop attractive commercial propositions.

Hosted by Esther Thorpe and Peter Houston, Co-founders, Media Voices.

15:05-16:05 Making video work for your B2B events

Most B2B event sessions don’t need a live audience hanging on every word – but a lot of them are worth revisiting, repackaging and redistributing after the event. This session hosted by Rich Hewes, co‑founder of The Subthread and former senior commercial lead at EMAP, MBI and GlobalData, will show how smart event video can drive year‑round products, new audiences and measurable ROI, without blowing your budget or cannibalising in‑person tickets.

Rich Hewes, co-founder of The Subthread and former senior commercial lead at EMAP, MBI and GlobalDatacc.

Limited places

Join senior colleagues in B2B information, media and events for a unique day of insights, conversations and meetings. Engage with 30 CEOs and industry leaders in fireside chats, panel discussions and networking sessions. Places are restricted, so sign up ASAP (note: 2026 places are now sold out).

"A can't miss opportunity"

"Monetising B2B is where forward thinking media executives and industry leaders go to candidly discuss the trends shaping their businesses now and in the future. It has become a 'can't miss' event for B2B information and events professionals," Sean Griffey, visionary co-founder and former CEO, Industry Dive

Our lineup of 30 CEOs and industry leaders

• Kevin Costello, CEO, Haymarket Media Group
• Simon Foster, Founder-CEO, Arc Network
• Charlie Teviot (Kerr), Founder, With Intelligence
• Tracy De Groose, CEO, William Reed Group
• Mark Shashoua, CEO, Hyve Group
• Leon Saunders Calvert, President, Economist Enterprise
• Julie Harris, CEO, Expana Markets
• Carola York, Europe Managing Director, FT Specialist
• Trevor Fenwick, Executive Chair/ co-founder, Euromonitor
• Dean Curtis, CEO, LexisNexis Risk Data Services (RELX)
• Dan Pearce, CEO, TTG Media
• Sarah Cottle, EVP/ General Manager, Dow Jones Energy
• Bradley Collins, CEO/ co-founder, LegalTechTalk
• Tom Seaman, Managing Director, Undercurrent News
• Louise White, CEO, Sift
• Andy Salter, former CEO, DVV Media International
• Amanda Barnes, CEO, Faversham House
• Douglas Emslie, Chair, Raccoon Events and deputy chair, Jacobs Media
• Paul Miller, CEO, Questex LLC
• Orson Francescone, managing director FT Live, Financial Times
• Andrew Mullins, CEO, Informa Connect
• Ben Allen, CEO, Mark Allen Group
• Helen Woodbridge, Group Head, M&A, Easyfairs Europe
• Natasha Christie-Miller, Chair, Sifted EU
• Alison Jackson, CEO, Nineteen Group
• Adriana Whiteley, Director, FT Strategies
• Peter Houston, Publishing Director, Flashes & Flames Media
• Nicola Tillin, SVP,  Lions Intelligence, Informa
• Alex Roth, Group Strategy Director, Informa Plc
• Esther Kezia Thorpe, Editorial & Events Director, Flashes & Flames Media
• Ray Bloom, Chair-founder, IMEX Exhibitions
• Carina Bauer, CEO, IMEX Exhibitions
• Rory Brown, Co-founder, AgriBriefing
• Colin Morrison, Founder, Flashes & Flames

Engage and network with everyone

Once again, the event takes place in the uniquely collegiate Stationers' Hall where our capacity of 200 delegates enhances engagement and networking. All delegates will again receive - in advance - an exclusive Flashes & Flames eBook of case studies and background reading to help you make the most of the day. Our programme of industry leaders and experts will inspire you.

You’ll leave with ideas you can use, having met people worth knowing, and conversations that go somewhere.

If you’re a CEO, executive or entrepreneur developing, managing, advising or investing in B2B information and events businesses, 13 May 2026 is your day.

What they said about Monetising B2B in 2025

It was standing room only at our inaugural Monetising B2B conference in 2025. The event was attended by CEOs, executives and entrepreneurs from B2B information and events companies in the UK and internationally. Here is what some of them had to say about our inaugural event:

Greg Hitchen, CEO, Terrapinn: “This was an outstanding event. The speaker quality was peerless, and the ideas abundant. So pleased to be a part of it, and I’m looking forward to next year.”

Kerry Parker, CEO, SelectScience: “An excellent event.” 

Vanessa Lovatt, FT Live: “It was a room filled with super-senior leadership from B2B companies.” 

Mark Kelsey, CEO RELX Risk: “The conference was excellent.”

Paul Robinson, founder, Rule of 40: “An excellent event which really showcased the advantage of knowledge sharing across B2B data, insight and events – whatever sector or niche we all happen to specialise in.” 

James Cooper, director, The Business of Apps: “Thanks for bringing together our fantastic B2B media and events community. Lots of great insights, conversations and connections.” 

Charlie Kerr, CEO, With Intelligence Ltd: “It was great. I look forward to next year” 

Alec Kingham, principal, Vitruvian: “Your team pulled off a superb event with so many interesting speakers and attendees.” 

Florent Jarry, managing director, Stax LLC: “A great launch. What a fantastic gathering of the industry!” 

Dan Adler, partner, Apiary Capital: “It was an excellent event – great content and well executed.” 

Paul Miller, CEO, Questex LLC: “A really good day.” 

Mark Allen, founder-chair, Mark Allen Group: “A great day which went remarkably well. A great event.” 

Sponsors and future opportunities

Contact Flashes & Flames Founder Colin Morrison: colin@flashesandflames.com or Jussi Makela, sales director, on jmakela@alliance-support.com

Monetising B2B Information & Events is organised by Flashes & Flames Media Ltd, publisher of the award-winning Flashes & Flames: The Global Media Business Weekly and MediaVoices podcasts, newsletters and events. 

Organiser: Colin Morrison.  Producer: Cobus Heyl, of That Coalition

Venue Safety: Read Stationers' Hall's Safeguarding and Code of Conduct Policy here: https://www.stationershall.co.uk/safeguarding-policy/