The ROI of AI - The Publisher Masterclass

There’s a great deal of pressure on companies to introduce AI, but how do you go about assessing its impact and potential for return on investment?

James Carson, founder of Absolutely Agentic and formerly of History Hit, The Telegraph, Bauer and more will take you through a framework for measuring ROI in a media business.

You will learn:

• How to evaluate AI projects before, during and after inception
• What signals success beyond financial savings
• Managing rollout of AI projects in a way which sets them up for success

Masterclass lead: James Carson

James Carson is Founder of Agentic, a consultancy that works with media owners and content focused companies on AI strategy and workflows to enhance audience trends and publishing processes.

Previously he was Managing Director of History Hit, a multi award winning specialist content network that broadcast across subscription video on demand, YouTube and podcasts. He has also held audience leadership roles at The Telegraph and Bauer Media.