Monetising B2B Information & Events 2027

Welcome to Monetising B2B Information & Events 2027

One day with the people who run B2B information, media and events businesses. Candid conversations about how they innovate, grow and make money. Monetising B2B returns to London after two sold-out editions in 2025 and 2026. Expect senior speakers, practical masterclasses and a room full of people worth meeting. Partnerships and deals take shape here.

Why attend

A programme built around money and growth. Straight-talking conversations with the CEOs of leading B2B and event companies. No filler. In 2026 that meant 13 sessions from 30 leaders across 28 companies.

Speakers who run the businesses. CEOs and founders explain what they did, what worked and what they would change.

A room of the right people. Capacity is capped at 200, so you can reach anyone. Delegates are CEOs, executives, entrepreneurs, advisers and investors in B2B information and events.

Meetings that lead somewhere. In 2025, delegates booked 176 formal one-to-one meetings. That is more than 1,300 minutes of focused conversation, on top of the general networking.

Practical takeaways and resources. Hands-on masterclasses, an exclusive pre-event Flashes & Flames eBook of case studies and background reading, transcripts and summaries of all sessions and in-depth reports across the whole day.

You leave with ideas you can use, people worth knowing and conversations that go somewhere.

"A can't miss opportunity"

"Monetising B2B is where forward thinking media executives and industry leaders go to candidly discuss the trends shaping their businesses now and in the future. It has become a 'can't miss' event for B2B information and events professionals," Sean Griffey, visionary co-founder and former CEO, Industry Dive

The programme (2026 example)

8.00 Registration and breakfast networking

8.45 Introduction: Colin Morrison, founder, Flashes & Flames: Global Media Business Weekly

Welcome to Monetising B2B Information and Events 2026.

8.50 Keynote  Kevin Costello, CEO, Haymarket: The reinvention

The 15-year CEO of the UK's largest privately-owned B2B publisher (which he joined more than 30 years ago) will explain Haymarket's transformation to a digital and events-led international company – now with almost 50% of its profits from the US. What comes next? Interviewer: Colin Morrison

09:10 Panel discussion  The strategic outlook for B2B information and events: What’s ahead?

Panel: Leon Saunders Calvert, President, Economist Enterprise; Carola York, European managing director, FT Specialist Europe; Alex Roth, Group Strategy Director, Informa Plc; and Julie Harris, CEO, Expana Markets. Natasha Christie-Miller, Chair Sifted EU.

09:50 Fireside chat  Simon Foster, CEO, Arc Network: The journey so far

It’s five years since the B2B industry veteran founded the Arc Network with US private equity backing. He explains why he wanted to build a new business of re-inventing established brands, after decades as a CEO and senior executive in UBM and Comexposium, and how he has built an omni-channel transatlantic group with revenues of more than $120mn. Interviewer: Colin Morrison

10:10 Panel discussion  What data can mean to exhibitions and events?

Are events+data the keys to B2B success in the AI era? How can data increase the competitiveness of events? How can information services complement exhibitions and conferences?

Panel: Alison Jackson, CEO, Nineteen Group; Andrew Mullins, CEO, Informa Connect; Louise White, CEO, Sift; and Helen Woodbridge, Group M&A Director, Easyfairs. Interviewer: Carolyn Morgan, Chair, B2B Marketing and HR Grapevine.

Introduced by Will Bailey, Head of Partnerships, 67 Bricks.

10:55: NETWORKING COFFEE

11:25 Fireside chat  Mark Shashoua, CEO, Hyve Group: How we changed the trade show playbook

He has transformed what was a traditional, listed exhibitions group focused on the developing markets of Eastern and Central Europe into a fast-growing transatlantic private equity-owned organiser of large and growing new-wave events, principally in the US and Western Europe. How did he do it and what comes next? Interviewer: Colin Morrison

11:45 Panel discussion  What will AI mean to information ownership, profit and growth?

How can B2B companies build, protect and monetise proprietary information and relationships in the age of AI?

Panel: Manca Vitorino, Director of Data Ecosystem, LexisNexis Risk Solutions; Charlie Teviot, founder, With Intelligence; Amin Mrini, Chief Digital Officer, Informa Festivals; Adriana Whiteley, Director, FT Strategies. Moderator: Rory Brown, co-founder and former CEO, AgriBriefing. 

Introduced by Laura Gibbs and Pedro Sanches, Partners, OC&C Strategy Consultants.

12:25 Fireside chat  Sarah Cottle, EVP/ General Manager, Dow Jones Energy: What's the magic of Price Reporting Agencies?

 Why are PRAs so successful and will they be threatened - or strengthened - by AI? A discussion about the past, present and future of the global benchmark data providers which have long been among the most successful information businesses. Interviewer: Simon Middelboe, Chair, LegalTechTalk, and Flume

12:45 Fireside chat  Ray Bloom, chair, and Carina Bauer, CEO, IMEX Exhibitions: What’s the IMEX difference?

It’s 25 years since Ray Bloom founded IMEX. The privately-owned UK company operates highly successful meetings industry shows, in Frankfurt and Las Vegas. But these are exhibitions with a real difference. Interviewer: Colin Morrison

13:05: NETWORKING LUNCH

14:00 Panel discussion  Events + information strategies: A challenging or irresistible combination?

How best to manage events, data and publishing together in one company. What are the challenges?

Panel: Paul Miller, CEO, Questex; Ben Allen, CEO, Mark Allen Group; Amanda Barnes, CEO, Faversham House; Tracy De Groose, CEO, William Reed Group. Moderator: Natasha Christie-Miller

14:40 Fireside chat  Orson Francescone, Managing Director, FT Live: How the FT became a major events organiser

Almost every media and publishing company has ambitions to grow events revenue. How (and why) has the Financial Times become the largest events organiser of any news group? Interviewer: Colin Morrison

15:00-15:05: Quick break for Masterclass attendees

15:05 Panel discussion  Startup Stories: The lessons from B2B entrepreneurs

Information and events entrepreneurs discuss the lessons and learnings of their startups. What do they wish they had known?

Panel: Dan Pearce, CEO, TTG Media; Tom Seaman, CEO, Undercurrent News; Andy Salter, CEO, DVV Media International; and Bradley Collins, CEO, LegalTechTalk. Moderator: Rory Brown.

15:45 Fireside chat  Trevor Fenwick, co-founder, Euromonitor: a ‘secret’ 50-year data success

It's more than 50 years since he co-founded Euromonitor International, a little-known B2B information company with worldwide revenue of some £170m. What’s the secret? Interviewer: Colin Morrison

16:05 NETWORKING COFFEE

16:35 Fireside chat  Douglas Emslie, B2B investor: What’s hot, what’s not and what next?

The co-founder and former CEO of Tarsus Group (sold to Informa for $1bn in 2023), has since become one of the most active independent investors in media and events companies, including: Easyfairs, Jacobs Media, Semafor, Life Science Connect, Events Venture Group, and Raccoon Media. Which B2B events and information sectors (and which geographies) are likely to be the hottest prospects in the next few years? Interviewer: Colin Morrison

17:00 The Top 20 takeaways Colin Morrison

17:10 Post-conference Drinks Reception, hosted by OC&C Strategy

Masterclasses

Small, practical sessions that run alongside the main programme. In 2026 they covered:

• A technology and product framework for data monetisation. How to identify, develop and scale data products, with real client examples. Hosted by 67 Bricks.
• The business case for B2B podcasts. How B2B brands use podcasts to build audiences, thought leadership and revenue. Hosted by Media Voices.
• Making video work for your B2B events. How smart event video drives year-round products and new audiences without cannibalising tickets. Hosted by The Subthread.

Who's in the room

If you are a CEO, executive or entrepreneur developing, managing, advising or investing in B2B information and events businesses, this is your day. In 2025 and 2026 both editions of Monetising B2B sold out. Here is some of what they said:

Greg Hitchen, CEO, Terrapinn: “This was an outstanding event. The speaker quality was peerless, and the ideas abundant. So pleased to be a part of it, and I’m looking forward to next year.”

Kerry Parker, CEO, SelectScience: “An excellent event.”

Vanessa Lovatt, FT Live: “It was a room filled with super-senior leadership from B2B companies.”

Mark Kelsey, CEO RELX Risk: “The conference was excellent.”

Paul Robinson, founder, Rule of 40: “An excellent event which really showcased the advantage of knowledge sharing across B2B data, insight and events – whatever sector or niche we all happen to specialise in.”

James Cooper, director, The Business of Apps: “Thanks for bringing together our fantastic B2B media and events community. Lots of great insights, conversations and connections.”

Charlie Kerr, CEO, With Intelligence Ltd: “It was great. I look forward to next year”

Alec Kingham, principal, Vitruvian: “Your team pulled off a superb event with so many interesting speakers and attendees.”

Florent Jarry, managing director, Stax LLC: “A great launch. What a fantastic gathering of the industry!”

Dan Adler, partner, Apiary Capital: “It was an excellent event – great content and well executed.”

Paul Miller, CEO, Questex LLC: “A really good day.”

Mark Allen, founder-chair, Mark Allen Group: “A great day which went remarkably well. A great event.”

Our Partners in 2026

Monetising B2B puts your brand in front of the CEOs and senior leaders of B2B information, media and events companies. With capacity capped at 200, partners get real conversations, not a crowd. Partners can, for example:

• Introduce or host a session on the main stage
• Host a masterclass and show practical expertise
• Host round tables for executive conversations
• Host the drinks reception
• Engage in the Insider Hub
• Meet senior buyers, investors and peers across the day

Contact Flashes & Flames Founder Colin Morrison: colin@flashesandflames.com or Jussi Makela, sales director, on jmakela@alliance-support.com

Monetising B2B Information & Events is organised by Flashes & Flames Media Ltd, publisher of the award-winning Flashes & Flames: The Global Media Business Weekly and MediaVoices podcasts, newsletters and events. 

Organiser: Colin Morrison.  Producer: Cobus Heyl, of That Coalition