Discover practical insights on using advocacy communications to amplify global majority voices in campaigns for change.

As the climate crisis intensifies alongside increasing global uncertainty and discord in areas like food security, migration, wealth inequality and human rights, organisations face a growing twin challenge: first challenge - how do you communicate complex, multi-faceted issues in ways that inspires rather than overwhelms audiences? Second challenge – how do you centre the expertise and testimony of people from global majority communities who are disproportionately affected by these issues?

Many NGOs are finding that the most powerful advocacy communications connect evidence and expertise with the human experiences of the people living closest to the challenges and solutions. But doing this well requires organisations to think carefully about whose voices are being heard, whose perspectives are missing and how power is shared.

In this session, we'll explore how organisations can combine science, research, storytelling and community voices to create more persuasive advocacy and stronger public engagement around these hugely complicated and interrelated issues.

Why join us?

Forster Director, Peter Gilheany, will be in conversation with Chris Madden, Head of Advocacy at marine conservation NGO Blue Ventures. Chris will bring practical insights into how organisations can ensure communities are not simply featured in campaigns, but are meaningfully involved in shaping advocacy, influencing decisions and telling their own stories.

What to expect

• What meaningful involvement really looks like
• How organisations can avoid tokenism and create genuine influence
• How to connect evidence, storytelling and lived experience
• How people with lived experience can strengthen advocacy, storytelling and public engagement
• Practical advice for professionals who want to involve minoritised communities and people but don’t know where to start
• An open Q&A with the audience

This event is being run by Forster Communications, the specialist PR agency focused on tackling the climate crisis, driving social justice and improving lives.

This is the fourth session in our advocacy communications series. You can catch up on insights from the first three here.