Spotlight Session: AI, Public Relations & Building Trust

Co-hosted by Synapse and Freelancing for Journalists

Trust is the foundation of good media relations.

But in 2025, that trust is under pressure. With AI-generated experts hitting the news in recent weeks, on top of an already rapidly shifting media landscape, for PR professionals and freelance journalists, there are both challenges and opportunities.

Join us for our free virtual Spotlight Session on AI, Public Relations & Building Trust, co-hosted by Freelancing for Journalists and Synapse - the stories marketplace. We’ll explore how PRs and freelancers can rebuild trust, foster better relationships, and responsibly integrate AI into workflows.

Expect practical tips, open discussion, and plenty of space to ask your own questions.

Meet the panel

Our panel brings together three voices across journalism and PR.

● Rosie Taylor
Rosie Taylor is an award-winning freelance journalist, specialising in health and consumer affairs. She is also a media consultant and the author of the media pitching advice newsletter Get Featured.

● James Clothier
Grayling UK’s new Head of Crisis, James is a media strategist expert with over 20 years in senior editorial roles at The Sun and Daily Mail. He also plays a key role in Grayling Media – helping clients navigate high-pressure moments with confidence, clarity and impact.

● Emma Wilkinson

Award-winning freelance journalist Emma Wilkinson specialises in medicine, science and health. She writes for the Sunday Times, BBC, Pulse, Lancet and many more. She is the co-founder of Freelancing for Journalists - the UK's leading freelance journalism community and educational resource.

The panel will be moderated by CEO and Founder of Synapse, Charles Russell.