Pitching to Specialist Titles

Specialist and business-to-business publications can offer regular work and strong rates, but pitching to them requires a different approach. In this session, award-winning health and medicine journalist Emma Wilkinson explains how to identify opportunities in niche and B2B titles, from trade magazines to professional publications. 

In this session you will learn: 

• How to spot stories that matter to specialist audiences
• How to understand the commercial context behind these outlets
• How to shape pitches that show sector knowledge without jargon overload 

The session also explores how writing for specialist titles can strengthen your portfolio and open doors to long-term editorial relationships.