Salinas Valley Field Tours

The Fresh Produce and Floral Council is set to host an immersive field tour event in the Salinas Valley, CA, offering its members an exclusive behind-the-scenes look at four prominent facilities in the region. We selected the Salinas Valley because of its location, given we have members in NorCal & SoCal, and it provides an ideal backdrop for our members to explore state-of-the-art operations, gain insight into diverse produce, and engage with innovative marketing strategies. Our goal is that the tour will provide valuable networking opportunities, connecting industry professionals across the supply chain. It is a great way for FPFC members to better understand production practices, enhance business relationships, and discover new ways to promote fresh produce and floral offerings.

Locations: Tanimura & Antle, Lakeside Organic Gardens, Far West Fungi, & Steinbeck Country Produce

Pricing: $150 per person; Retailers are able to attend at no cost

Field Tour schedule - Monday, March 31st, 2025:
Hyatt Regency Monterey Departure:  6:30am
Tour Stop #1 Arrival & Departure:  7:00am-8:30am
Tour Stop #2 Arrival & Departure:  9:00am-10:30am
Lunch:  11:15am-12:45pm
Tour Stop #3 Arrival & Departure:  1:15pm-2:45pm
Tour Stop #4 Arrival & Departure:  3:15pm-4:45pm
Hyatt Regency Monterey Arrival:  5:30pm
Hyatt Regency Reception:  5:30pm-7:30pm

Salinas Valley Field Tour Sponsorship Opportunities 

Field Tour Sponsorship - $2,500

• Signage at the Farm Tour Lunch
• Signage at the Evening Reception
• (3) complimentary admissions
• Signage at One Farm Location of your choice (Four locations to choose from)
• Signage on the transportation
• Logo and company name included in all press releases and event publicity
• (2) Social media posts on Instagram, Facebook, & X

Del Monte Golf Classic

Get ready to tee off in style at the Fresh Produce and Floral Council's 1st Annual Del Monte Golf Tournament Classic, happening on April 1, 2025, in beautiful Monterey, California! This exciting scramble tournament kicks off at 8 AM, and participants can enjoy morning mimosas and Bloody Mary's to start the day. Whether you're a solo player or bringing a team, the tournament is priced at $485 per person or $1,940 for a foursome. Retailers are able to participate at no cost! Sponsorship opportunities abound, including Golf Balls, Golf Tee Kits, Name Badges, Breakfast, Lunch, and more—perfect for showcasing your brand while supporting this premier event. Don’t miss out on a day of fun, networking, and great golf!

Where: Hyatt Regency Monterey, CA - Del Monte Golf Course

When: April 1st, 2025 from 8:00am-2:30pm

Del Monte Golf Classic Sponsorship Opportunities

Hyatt Regency Monterey Room Block