How to Make your Company Famous

Guardian journalist Jon Card reveals how all businesses can use PR to boost their visibility, trust and credibility

Drawing on two decades in the media industry and advising ambitious founders, former Guardian journalist Jon Card demystifies how the media actually works. All businesses can gain press and publicity if they follow a few simple steps.

In this practical, straight-talking session, Jon will answer the following questions:

Why your business story is your greatest asset in the age of AI

What business owners really need to know about the media in 2026

How businesses can become media-ready today

How to become the go-to expert in your industry now

How to be quotable so your next interview counts

More about Jon Card

Jon Card has worked as a business journalist for The Guardian, The Times and The Daily Telegraph, and is the author of How to Make Your Company Famous.

His company, Full Story Media, has helped entrepreneurial businesses raise over £100m in investment, win three King’s Awards for Enterprise, and secure top-tier media coverage. Jon is also a professional speaker, delivering talks and workshops on business storytelling and the media