Can your marketing be trusted? (+ FutureForum Summer BBQ!)

B2B marketing and digital are developing a trust problem. 

Customers are being bombarded by AI-generated content that feels hollow. Every platform gives different stats, and they all conflict. And true authenticity has become hard to prove.

FutureForum brings senior marketers together for honest conversations and good socialising. A space to meet other B2B marketers facing the same challenges as you, and share ideas and best practices, with practical takeaways to implement in your day-to-day.

Spend the afternoon with us on a summer rooftop for drinks, BBQ, and insightful discussion. We'll get into where AI actually earns its place in your content flow, what real brand trust looks like when it works, how to find one version of the truth in your reporting, and whether trust has quietly become the most important marketing metric.

Meet senior B2B marketers, get involved in honest conversation, and enjoy good food, in the sun.

60 places. Early bird £25, then £35.
Includes access to all event content, drinks, and a summer rooftop BBQ. Early bird tickets available until 2nd August, or sell out.

Discussion Themes

AI, content, and standing out
Where AI genuinely earns its place in your day-to-day output, and where it's quietly devaluing your brand.

Brand, trust, and captivating an audience
How marketing leaders are protecting real brand differentiation when AI-generated content is making standing out even more difficult.

The trust gap in your own data
Different platform, different number, different story - and you're the one expected to make sense of it for the board.

Is trust the metric that matters most?
A candid discussion on credibility, reputation, and whether trust can really be measured at all.

Check out the video to find out what happened at last year's FutureForum summer event:

FAQs

Who is this event for?
FutureForum is designed for senior marketers and brand experts — Heads of, Directors, and CMOs primarily from B2B industries like commercial property, legal, financial and professional services, manufacturing, energy, and VC/PE. If you're responsible for marketing strategy and answering for its impact, this is for you.

Who else will be attending?
A room of around 60 senior marketing leaders from similar B2B sectors. Expect peers who are dealing with the same pressures you are, not a room full of vendors trying to sell to you.

What's the format of the day?
A mix of short talks, fireside conversations, and a closing panel discussion, plus plenty of time to eat, drink, and make new connections.

Do I need to prepare anything?
No. Just bring yourself and your honest opinions!

What's included in my ticket?
Access to all event content, drinks, and a summer rooftop BBQ.

How do I get to the venue?
The Terrace is on the rooftop of 3 Wellington Place, LS1 4AP. Just a 10 minute walk from Leeds train station. Nearest parking - NCP Leeds Wellington Place, LS1 4AJ. We'll send full directions and any access details ahead of the event.

What happens if it rains?
The outdoors rooftop is the perfect space for a summer event, but if the weather doesn't hold then we can easily move inside, under cover. 

Will there be vegetarian/vegan/dietary options at the BBQ?
Yes. Please let us know any dietary requirements when you book, or by emailing events@futureforum.uk, and we'll make sure you're covered.

Can I bring a colleague?
Yes, just make sure they grab their own ticket, as places are limited.

Will speakers/sessions be confirmed closer to the date?
Yes. We'll be announcing speakers and confirming the full agenda as we get closer to the event. The themes and format are locked in and the final line-up will follow.

Is there an early bird deadline?
Yes. Early Bird tickets are available at a reduced rate of only £25 until August 2nd.

Who's hosting the event?
FutureForum is brought to you by Next Chapter and Show + Tell.