Gamification for Profits and Performance

Applied psychology to effect behaviour change of employees and customers.

We are hosting another high-demand gamification workshop relevant to all roles within business from HR, L&D to marketing and sales.

This workshop will include:

- The theory behind gamification
- How gamification can be used for business
- Gamification brainstorming

The course will teach key theories behind effective gamification, then give hands on experience using tools for practically implementing gamification and a framework for delivering successful gamification projects.

COURSE OUTLINE

• The theory behind gamification
  Gamification is about understanding why certain game mechanics are so engaging and fun and how to choose which game techniques we should be using in any given situation.
• What is gamification
• Understanding the position of gamification on the spectrum of playful business tools
• The neuroscience behind effective gamification: main neurotransmitters to focus on for motivation + interactive exercise to demonstrate effectiveness
• Motivational psychology: Maslow’s Hierarchy of Needs, Self Determination Theory, Dan Pink, Marczewski’s Three Layers of Motivation and Flow
  
  
• Analysing how gamification can be used for business
  Looking at examples of gamification used for behaviour change and understanding the game mechanics, aesthetics, emotions and dynamics being applied. Looking at these through the lens of the player journey:
• Discovery – earning player attention
• Onboarding – building comfort and trust
• Scaffolding – designing activities to engage people
• Mastery – rewarding, recognising and empowering star customers and employees
  
  
• Gamification brainstorming
  To understand gamification we need to understand how to apply game mechanics, dynamics and aesthetics. Our gamification brainstorming exercise is designed to help you experience applied game design on a practical issue you’d like to gamify.
• Rules: Obstacles we voluntarily abide by that define the game space.
• Win States: The desired outcomes that make games fun and rewarding for people to play
• Game Mechanics: The game mechanics that we use in each game determine the way players feel and behave in the game. The same goes for Gamification.
• Brainstorming: It’s where you get a first feel of how engaging your idea is.