5THWAVE Unfiltered: Understanding The Consumer

An unfiltered podcast conversation exploring what it really means to understand your consumer and why it is increasingly critical as brands scale.

With special guest Kallie Kocourek, Growth Expert and Founder of the GSD Collective, we'll unpack how consumer insight is gathered, interpreted, and applied in real-world hospitality and coffee businesses.

What to expect

• Why understanding your consumer is essential for growth and scaling
• How to gather meaningful insights beyond traditional data points
• How to interpret consumer behaviour and turn it into actionable intelligence
• How insights are applied across marketing, comms, and product development