Making a DIY Marketing Plan (Art & Hustle series)

As a creative solo entrepreneur, developing a focused marketing plan can feel challenging, and it is often difficult to know where to best concentrate your energy. This workshop is designed to provide the foundational knowledge required to build a strategy that helps you effectively target consumers without wasting valuable time and resources. We will cover key elements such as understanding your target audience and their customer decision-making process. Attendees will also learn how to select the most appropriate marketing and communication channels for their specific goals. The concepts introduced will also serve as a useful primer for upcoming workshops on Pricing Your Work (October) and Branding for Creatives (November). 

Free registration includes light dinner and networking.

part of the Art & Hustle monthly series for artists, makers, and creatives navigating the business side of their work. Come to one or all—no commitment needed. Attend all five to receive a Certificate of Completion.

Schedule:

5:00 p.m. Nibble and network in the Ed Portal's Crossings Gallery

5:30-7:00p.m. Presentation

About the Presenters

Sara Hartmann is a faculty member at Massachusetts College of Art and Design with a background in costume design and digital marketing. She specializes in arts entrepreneurship and professional development for creatives. Since 2019, her programs have served more than 2000 artists and creative entrepreneurs.

Sarah Dudek is an artist, educator, and art director who teaches at Massachusetts College of Art and Design and is the founder of Indestructible Food, a creative business celebrating the history of nonperishable fare. She has developed brand stories for clients including Chevrolet, FAGE Greek Yogurt, American Greetings, and Hyatt Hotels.

Co-presented by Massachusetts College of Art and Design and Harvard Ed Portal

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Advance registration is preferred for all Ed Portal programs and events. Walk-in attendees may not be admitted.

If you require an accommodation for a disability, please call the Ed Portal ahead of time at 617-496-5022 or e-mail us at edportal@harvard.edu, and we will do our best to assist you. 
To help protect visitors and staff, members of the public are asked to stay home if they are unwell or have experienced signs of illness* in the past 24-hours.

* Signs of illness include: fever, chills or feeling feverish; a new cough (not related to chronic condition); new fatigue; muscle or body aches; sore throat; new nasal congestion or new runny nose (not related to seasonal allergies); nausea or vomiting; diarrhea.

Parking is limited around the Ed Portal so we recommend taking public transportation.

Public transportation options:

We are about a 15-20 minute walk from the Red Line Harvard Square station or Green Line -B Harvard Avenue station.

Several MBTA buses also stop near the intersection of North Harvard Street and Western Avenue: #66, #86, #70.

Parking information:

If you choose to drive to the Ed Portal please be prepared to utilize the two-hour on-street parking surrounding the Ed Portal or to park at Artesani Park and walk 10-12 minutes along Western Avenue to arrive at the Ed Portal. A limited number of parking spaces are available in the rear of the Ed Portal building on a first come, first serve basis. You may only use parking spaces in the rear of the Ed Portal building outlined in orange paint.