A strong brand is a critical success factor for any creative business. In this workshop, current and aspiring creative business owners will be exposed to the fundamentals of crafting a brand identity. We’ll explore the process of identifying your unique selling proposition, creating brand guidelines, and communicating your brand in a compelling and consistent manner.

Students will leave this workshop with an understanding of what branding can do for their business, and a toolkit for creating their own brand identity.

Part of the Art & Hustle monthly series for artists, makers, and creatives navigating the business side of their work. Come to one or all—no commitment needed. Attend all five to receive a Certificate of Completion.

Includes light dinner and networking.

SCHEDULE

5:00 p.m. Nibble and network in the Ed Portal's Crossings Gallery

5:30-7:00p.m. Presentation

Co-presented by Massachusetts College of Art and Design and Harvard Ed Portal

This workshop is held in a large group format (approx. 85-100 participants) with activities and seating arranged to encourage conversation and connection.

About the Presenter

Sarah Dudek is an artist, educator, and art director who teaches at Massachusetts College of Art and Design and is the founder of Indestructible Food, a creative business celebrating the history of nonperishable fare. She has developed brand stories for clients including Chevrolet, FAGE Greek Yogurt, American Greetings, and Hyatt Hotels.  

Advance registration is preferred for all Ed Portal programs and events. Walk-in attendees may not be admitted.

If you require an accommodation for a disability, please call the Ed Portal ahead of time at 617-496-5022 or e-mail us at edportal@harvard.edu, and we will do our best to assist you. 
To help protect visitors and staff, members of the public are asked to stay home if they are unwell or have experienced signs of illness* in the past 24-hours.

* Signs of illness include: fever, chills or feeling feverish; a new cough (not related to chronic condition); new fatigue; muscle or body aches; sore throat; new nasal congestion or new runny nose (not related to seasonal allergies); nausea or vomiting; diarrhea.

Parking is limited around the Ed Portal so we recommend taking public transportation.

Public transportation options:

We are about a 15-20 minute walk from the Red Line Harvard Square station or Green Line -B Harvard Avenue station.

Several MBTA buses also stop near the intersection of North Harvard Street and Western Avenue: #66, #86, #70.

Latecomer Policy: Late arrivals are welcome. Seating, materials, and refreshments are available while supplies last and are not guaranteed for late arrivals.

Supervision of Children: Childcare will not be available at this event. The Ed Portal does not allow child under the age 14 to be at the Ed Portal unsupervised by a parent or guardian unless childcare is available or a child is enrolled in an Ed Portal program.

Parking information: If you choose to drive to the Ed Portal please be prepared to utilize the two-hour on-street parking surrounding the Ed Portal or to park at Artesani Park and walk 10-12 minutes along Western Avenue to arrive at the Ed Portal. A limited number of parking spaces are available in the rear of the Ed Portal building on a first come, first serve basis. You may only use parking spaces in the rear of the Ed Portal building outlined in orange paint.