[IN-PERSON] Innovate to Grow: Unlock Hidden Revenue Streams

Growth doesn’t come from doing more of the same; it comes from spotting opportunities others overlook and applying innovation to capture them.

In this hands-on workshop, you will learn a structured approach to uncovering new revenue streams within your business. Whether you want to increase customer spending, attract new clients, or rethink your offerings, this session will give you a clear path forward.

You will:

• Discover multiple ways to grow revenue beyond your current model

• Learn how to generate high-quality, strategic ideas quickly

• Identify where your business may be leaving money on the table

• Generate and prioritize ideas that are both impactful and feasible

• Walk away with a clear, actionable growth initiative to implement immediately

Designed for business owners, entrepreneurs, and professionals, this session is highly interactive and focuses on practical application. You will leave with tools you can immediately apply to drive measurable results.

Register now to unlock innovative strategies, collaborate with peers, and leave ready to grow revenue and drive real impact in today’s evolving market.

This workshop is led by Areen Shahbari, President of Cactus Int. LLC and a recognized expert in entrepreneurship, strategy, and innovation. Areen has helped leaders and organizations worldwide innovate, pivot, enhance offerings, and unlock new revenue streams. She has delivered transformative programs at Harvard and Stanford Executive Education and with top organizations including Salesforce, MediaTek, USAA, and the Saudi Industrial Development Fund.

A Fulbright Scholar and recipient of the Harvard Distinguished Teaching Performance Award, Areen blends deep expertise with a highly practical, results-driven approach, translating complex concepts into actionable strategies that drive measurable growth. Participants leave with tools they can implement immediately, while organizations gain access to her expertise in innovation, strategy, and executive development.

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Advance registration is preferred for all Ed Portal programs and events. Walk-in attendees may not be admitted.

Parking is limited around the Ed Portal so we recommend taking public transportation.

Public transportation options:

We are about a 15-20 minute walk from the Red Line Harvard Square station or Green Line -B Harvard Avenue station.

Several MBTA buses also stop near the intersection of North Harvard Street and Western Avenue: #66, #86, #70.

Parking information:

If you choose to drive to the Ed Portal please be prepared to utilize the two-hour on-street parking surrounding the Ed Portal or to park at Artesani Park and walk 10-12 minutes along Western Avenue to arrive at the Ed Portal. A limited number of parking spaces are available in the rear of the Ed Portal building on a first come, first serve basis. You may only use parking spaces in the rear of the Ed Portal building outlined in orange paint.

To help protect visitors and staff, members of the public are asked to stay home if they are unwell or have experienced signs of illness* in the past 24-hours.

If you require an accommodation for a disability, please call the Ed Portal ahead of time at 617-496-5022 or e-mail us at edportal@harvard.edu, and we will do our best to assist you.

* Signs of illness include: fever, chills or feeling feverish; a new cough (not related to chronic condition); new fatigue; muscle or body aches; sore throat; new nasal congestion or new runny nose (not related to seasonal allergies); nausea or vomiting; diarrhea.