The HERA Denim Exchange

Join HERA for The Denim Exchange at Pickles, Cheltenham on Friday 21st August. ​

For one day only, we're giving 25 women the opportunity to swap their old denim for a brand-new pair of HERA jeans.​

Register in advance for your chance to secure one of the 25 exchange places.​

Also, the first 100 guests recieve a free coffee/matcha on us! 

If you secure one of the 25 spaces, you will be asked for your jean size, and are welcome to arrive whenever you would like between the opening and closing times, however we will ask for a rough time if possible on the submission form.

• 25 pre-booked denim exchanges​
• Free coffee or matcha for the first 100 guests​
• Receive a £15 online denim voucher when you attend*​
• Try on HERA denim & find your perfect fit​

Every pair exchanged will be donated to charity, helping support women in the local community while giving great denim a second life.