Working with Influencers: What Your Business Needs To Know To Get Started (And Do It Right) presented by Linda Hoang Digital - March 2021

You see sponsored posts on social media promoting other brands and businesses, social media influencers helping sell products or services. You’re wondering whether working with influencers could help your business too. But how do you get started? Should you even do it? If you do, how do you make sure you’re doing it right? How do you find influencers to work with? How do you get them to work with you? How do you ensure the partnership is professional and ethical and how will you know if the work—worked?!

In this one-hour and 15 minute virtual session, seasoned social media strategist and popular blogger Linda Hoang will help business owners determine how to most effectively and ethically work with influencers—or if they even should. Limited spots available.

• Session Outline:
  • What is influencer marketing?
  • Pros and cons to influencer marketing
  • Considerations for your influencer strategy
    • Goals and objectives
    • Identifying influencers
    • Pitching influencers
    • Measuring success
    • Ethical considerations
  • Q&A
• Cost: $100 +GST per person (Limited spots available)
• Duration: 1 hour virtual session (Zoom)
  • Note: you will receive a link to access the Zoom meeting after you register. You will need to sign up for a free account with Zoom in order to access the training session (learn more here). One attendee per ticket registered. Please do not share the link with others or you will be removed from the session with no refund. 
• Date / Time:
  • Wednesday, March 31, 2021 from 11 a.m. - 12:15 p.m. (MST) 
  • Note: this is a recurring session that will take place on the last Wednesday of each month. Spots are limited, so if you don't get into this month's session, be sure to sign up to next month's!
    
• Who is this session for?
  • Business owners and entrepreneurs selling products and services to customers (business to consumer)
  • People who want to learn about how to properly execute influencer marketing before working with influencers
  • People who have done some work with influencers but aren’t sure if they did it right, and want to know how they can improve their partnerships
  • People who have questions about how their business can effectively use influencer marketing to achieve their goals
  • Business owners who are curious about influencer marketing and want some education before deciding whether they should execute
• Free Spots for Underrepresented Groups
  • As a way to help uplift and support professionals in underrepresented groups such as BIPOC, LGBTQ2S+, or those with low income who may not have access or funds for training, I’m providing one spot free per training session. Just send me an email to let me know which training sessions you’d like to attend and how it can help you in your line of work. If the free spot is already claimed for a specific date, I’ll add you to the next available date. If you'd like to support this initiative, you can also contact me about sponsoring extra seats so I can offer more spots for those in underrepresented groups.
    
    • Thank you to sponsors: Kick Point for supporting this initiative and allowing me to offer even more free spots!
• About Linda Hoang:
  • Linda Hoang is a seasoned, Alberta-based social media specialist who has developed strategies, content plans and delivered social media training for a range of organizations across public, private, and non-profit sectors. She is also a popular blogger and content creator who regularly works with businesses large and small on influencer content—bringing valuable perspectives and expertise to influencer marketing. Linda believes in ethical, authentic influencer marketing. She also believes education is key to achieving this from both sides—both businesses and influencers (and aspiring influencers) need education so both sides can be ethical and see benefits to the partnerships.
  • Learn more about Linda Hoang at www.linda-hoang.com

• REFUND POLICY:
  • Refunds are offered until the Sunday before the training session. After that date has passed, no refunds will be issued and if you are unable to attend the session, you will be offered a spot in the following month's session instead. One attendee per ticket registered. Please do not share the link with others or you will be removed from the session with no refund.