Cracking Photography Content & Marketing Workshop

WANT CRACKING PHOTOGRAPHIC CONTENT CREATED BY YOU – AND KNOW HOW TO MAXIMISE IT’S MARKETING USE!

Who is this two day workshop for?

Calling business owners, start-up entrepreneurs, coaches, influencers, and anyone else in roles supporting social media, PR, marketing and advertising!

Welcome to our NEW two-day Cracking Content Workshop.

Giving your business or organisation the tools to step up the quality of its social engagement, sales and marketing.

Get noticed online with stunning photography and learn the skills to get it seen.
You’ll learn, professional photography skills using just your phone, and how to MAXIMISE the use of your new cracking content!

Creating content that reflects your brand and cuts through the noise on social media is vital for growing your business. We can up-skill you in this area.

A photoshoot with an experienced photographer can cost thousands of pounds, and there are no guarantees they will creatively capture the essence of your brand in a way that feels authentic to you and your business, let alone be affordable on a daily basis.

Plus, once you’ve got these amazing (and rather expensive) photos – what do you do next!?

More time and money spent on marketing specialists.

If you're looking to stand out online, create engaging, professional visuals for your customers, investors and staff, and save time and money in your business, then this workshop is your first step!

THE WORKSHOP:

Spend two days training with the experienced owner of a sought-after Brighton-based photography business that has managed shoots for HISBE Food, The Joyful, Good Business Club and many more local and national brands. Plus time with ethically minded and experienced marketing/content specialist, Kate Clarke of Kate Clarke Marketing.

In two days you'll have the confidence and skills to create eye-catching and professional shots that elevate your brand and create scroll-stopping content in all the right places, and how to make the most of your content across your different marketing activities.

What's covered in the workshop?

Photography

• Understanding the basics of your camera

• Essential settings – No jargon here!

• Composition– rule of thirds, foreground interest, framing, angles

• Dealing with lighting conditions – indoors, night-time, difficult light, additional light

• Directing people – putting subjects at ease and getting the best shots

• Product photo placement - tweaking and understanding dynamics of placement

• Post-production / editing – simple mobile editing or free PC based software

• Storage, file sharing

• Image capture & critique

Marketing

• Planning your content

• Creating content for different marketing activities

• What content works well on different social media platforms

• Specifications for different channels

• Repurposting and reposting

• Measuring what works

• QUESTIONS! We love questions… ???

  

Format of first day:

1. Classroom learning – 1 hour

2. Portrait shoot – 1 hour

3. Editing – 1 hour

4. Second section learning – 30mins

5. Product Shoot & editing - 1 hour 30mins

6. Brief introduction to content marketing with Kate Clrake - 45mins

Second day will incorporate:

1. Content marketing learning & practical demonstrations - 3 hours

2. Walk/shoot – outdoor capturing plus editing - 1 hour

3. What camera/equipment to purchase to aid your progression - 30mins

4. Image critique & improvements - 20 mins

5. Questions - 20 mins

6. SHOWCASE! See each others work as a finale to our time together.

What are the requirements to participate?

• You!

• A mobile phone camera or entry level digital camera

• A laptop (not 100% necessary) or notebook

• An excited creative mind!

• A good understanding of your business brand

*We have a small number of digital cameras available to experiment with for the duration of the course. Feel free to come and have a play!

*photography novices welcome

About the workshop:

You'll be training with Annie Murray, an award-winning photographer and owner of film production company Edit Sweet, and founder of Horizon.

Annie loves teaching; she's been heading up our media courses at Horizon for three years, equipping people in recovery with the skills and confidence to create their own opportunities through film and photography projects.

Annie founded Horizon through the profits of Edit Sweet and continues to run Horizon as a social enterprise - recently earning her a place on the 2022 Social Enterprise Index.

Workshops with Annie are practical, accessible and above all, fun.
She'll demystify the technical stuff, skip the jargon and build your skills and understanding of how to take great photos, keeping YOU in control of your day-to-day photography needs.

Establishing a group learning environment that is supportive and relaxed, Annie delivers a balance of classroom and practical lessons over the two days, a carefully constructed programme to leave you empowered, excited and confident behind the camera.

What else?

Participating in paid workshops run by Horizon supports us to provide our life-changing training to people in recovery free of charge, and give them practical skills to creatively express themselves and generate further opportunities in film-making and photography.

Your workshop fee includes a donation to help fund a sponsored place on every course that we make available to those that have successfully completed our funded programmes, to further their learning.

We will send you further information about how to prepare for the workshop, and some equipment / software recommendations after booking.