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Money talks: Estimating the cost and value of service design

Fri 27 Jun 2025 9:30 AM - 2:30 PM BST Online, Zoom

Money talks: Estimating the cost and value of service design

Fri 27 Jun 2025 9:30 AM - 2:30 PM BST Online, Zoom

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Where: Online, on Zoom

This workshop will show you how to use service design tools to spot opportunities to improve services; estimate the cost of pain points and organisational waste and create a case to invest in service design.

This course is relevant for designers, researchers, product people, policy people, delivery people, BAs, data, developers and technologists - anyone working in digital products and services in Government.

You might be aiming to:

  • Employ a service designer
  • Build a service design team
  • Run a service design focussed or lead project
  • Get training in service design for you or your team


We will take a learning-by-doing approach. There will be a bit of theory but mainly lots of interactive exercises and activities in small groups, with time for reflection and sharing.

Attendees will not need to prepare anything, and no prior knowledge is required. There will be a lunch break in the middle. 

We have a few subsidised or free tickets available. If you’re Black, disabled, trans, First Nations, not university educated, or if you’re working in the climate space - get in touch ucdtrainingcourse@gmail.com

We have a template justification letter to attend, which you're welcome to use.


What you’ll learn

  • How to estimate the size of a service design problem
  • How to estimate the cost and value of service design work
  • How to frame the risk of not doing service design
  • How to construct a compelling narrative for service design
  • About the harm that numbers can do



About the trainers

Ignacia

Ignacia is an independent design consultant, specialising in service design, research and design strategy.

She built and led design teams and is a skilled design trainer, mentor and facilitator. She’s helped teams and organisations design and deliver joined-up, equitable, inclusive, and accessible services.

Ignacia has spent the last 5 years at the Government Digital Service as a Lead Service Designer, where she worked on numerous high profile services - like GOV.UK's Brexit and Covid content and the GOV.UK Design System. Including the design of governance models, support systems and all the things that happen in the background to enable good services for users.

You can find Ignacia on bluesky or linkedin

Clara

Clara is an independent designer, researcher and trainer. She has been working in the industry for over 18 years and has done a lot of work in building capability through training and community-based education. 

Clara worked at the Government Digital Service as a Lead Designer for 8 years. During this time she developed and ran 7 training courses at GDS for the cross-government community, training 1000s of civil servants.

She is determined to bring equity and justice into public sector digital transformation. She’s Australian, an immigrant, a part-time worker, a parent and a grieving daughter.

You can find Clara on bluesky or linkedin


Sign ups

We need a minimum of 6 people to run this course. If we don’t reach this number we will refund your ticket, and we will let you know about a future date for the course.


Cancellation and refund policy

Course fees are non-refundable if cancelled less than 7 days before the course starts.

Please get in touch as soon as possible if you need to cancel your place on a course.

A 10% fee will apply if cancelled more than 7 days before course commencement to cover processing fees.


Get in touch

If you have a question or there is anything we can do to enable you to be able to fully participate in this course, contact ucdtrainingcourse@gmail.com