Accelerating Climate Action with Impact Communications

About the event:

Storytelling is a 30,000 year old art, but are we harnessing the power of communications to convene communities and inspire climate action? This session will explore communications as an indispensable tool for accelerating climate action and inciting advocacy. Join leading climate communicators in dialogue about:

• The transformational potential of communications in changing the trajectory of the climate crisis
• Climate stories and angles that resonate widely during this time of unprecedented division and misinformation
  
• How humanizing the climate crisis and sharing stories of innovation can turn apathy into action
  

We cannot reach net zero without action; we cannot incite action without engagement. Storytelling has been bringing people to the table for millennia. Now is the time to learn how you can use communications to drive impactful climate action.

Our speakers:

• Abenaa Hayes, CEO, Elysee Consulting
  • Abenaa helps healthcare leaders and brands who want to meet 21st century societal mandates head on. She is a seasoned communications and brand marketing executive with expertise in healthcare, DEI and health equity, helping biotech and pharma companies reach communities through transformative narratives, dynamic storytelling and meaningful engagement.

• Jerome Foster II, Activist and Social Entrepreneur
  • Jerome is an African-American climate activist, social entrepreneur, and renowned public speaker. He is one of the major organizers of the Fridays for Future and has been a leading voice for Black visibility in climate activism. He became the youngest-ever White House Advisor, following appointment  to the White House Environmental Justice Advisory Council. He is the Co-Founder and Executive Director of Waic Up, a climate justice advocacy non-profit organization using art, journalism, and civic engagement to impact change.

• Janette Roush, Executive Vice President, Marketing and Digital, New York City Tourism + Conventions
  • Janette oversees the paid media strategy, digital initiatives and media insights for New York City’s official destination marketing organization, raising the profile of NYC and inspiring visitation to the five boroughs. She is also a two-time Ironman, a LinkedIn Top Voice, and an adjunct assistant professor of Arts Marketing at Hunter College.

• Adam Lake, Head of Engagement, Climate Group
  • Adam is based in New York and leads on communications, media, and engagement across Climate Group’s work in North America and Latin America. He has served as Head of Climate Week at Climate Group, growing Climate Week NYC to become the largest climate event of its kind, working closely with international partners to ensure its integration as a major moment on the climate calendar.

Brought to you in partnership by the US Climate Action Summit and the Impact Communications Institute

The Impact Communications Institute (ICI) is a nonprofit organization on a mission to legitimize, govern, educate, and scale Impact Communications – the practice of using strategies, campaigns, and storytelling as catalysts for positive social and environmental impact. We are a collective of 1,000+ communicators committing to using strategies, campaigns, and storytelling for good, to progress the industry as a whole. Our members have pledged to abide by the responsible communications standards set out by the Impact Communications governance board. Join us and take the pledge now.

The US Climate Action Summit, taking place during April 22-28, 2024, is the most influential convening of climate leaders from the business, government, and non-profit sectors, coming together in Washington DC to tackle the roadblocks to taking effective climate action.