Navigating sociopolitical swings: Lessons from inside the administration

As Impact Communicators, we play a significant role in shaping how organizations navigate sociopolitical swings. We have now witnessed the inauguration of the next U.S. president, and are living through the global implications of this administration. Now is the time to learn valuable lessons from those who have been here before on how to drive purpose-driven initiatives and accelerate impact in unpredictable times.

Join Brandon Wilson for a candid conversation with Johnathan M. Holifield, a former NFL player who served as the executive director of the White House initiative on historically Black colleges and universities (HBCUs) during Trump’s first administration.

This session is for impact-focused professionals who are keen to incorporate these factors into their comms strategies:

• Timing: When to start / stop / or continue a purpose-driven initiative during an evolving sociopolitical moment
• Storytelling: How to break through the noise, focus on impact and connect with key audiences when news cycles are occupied with sociopolitical stories
• Adaptation: Creating or driving strategies with resilience