International Women’s Day 2025: Leveraging Our Stories for Purpose-Driven Impact

We excel at telling our organizations’ stories—but how often do we amplify our own? In a world where trust in institutions is declining, individual voices hold the power to drive meaningful change.

This Impact Communications Institute (ICI) Impact Council session explores the essential role of authentic personal branding and thought leadership for women in advancing progressive, systemic change.

Join Dana Snyder, founder of Positive Equation, as she shares insights from her keynote, Your Story is Worthy Too, guiding impact communicators on how to build credibility and influence to amplify the causes and organizations they serve.

Dana will be joined by Charlotte Gilmour, Yulu’s MD of Environmental Communications, and Sabrina Lynch, Head of Strategy at Nuance Matters, to share real-world examples of how their personal brands have expanded their reach, strengthened their careers, and advanced their missions.

Join us for an interactive session that will include

• Guided storytelling exercises designed to inspire confidence, help you establish a swift rapport with your audience, and own your expertise

• A hands-on LinkedIn content workshop on how to craft purpose-driven narratives that inspire action

• Real-world anecdotes from our panelists on how they’ve leveraged personal branding and storytelling to advance causes and build influence

As members of ICI’s global network, we know that ethical, purpose-led communications are the catalyst for change. Let’s harness the power of our own voices to shape the future of responsible and impactful storytelling. While this session is focused on women, all are encouraged to attend and learn how to better support their colleagues.