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The Value of Communications in a Volatile World

Thu Apr 3, 2025 9:00 AM - 10:00 AM PDT Online, Zoom

The Value of Communications in a Volatile World

Thu Apr 3, 2025 9:00 AM - 10:00 AM PDT Online, Zoom

The media landscape is ever-changing, with storytellers across varying positions reassessing the narrative behind how ESG, DEI and AI are all discussed. This can present a challenging time, but also an empowering opportunity for communicators.

The big question is: how do we stay ahead in this volatile media environment?

Sit down for a fireside chat with Abenaa Hayes, our fellow ICI board member and founder of Elysee Consulting, and Eleanor Hawkins, Communications Strategist & Writer at Axios, to discuss hot topics in communications, and best practices in the current industry - directly from the lens of the media.

We will be exploring:

  • The Evolution of Language – How terminology around DEI, ESG, and sustainability is changing, and what that means for communicators.

  • The AI Narrative Shift – How language could be used to weaponize AI and the ways to reframe this

  • Politicalization - How the pace of politics and business today brings opportunities for impact communicators.

This session will be valuable for all communicators, from corporate teams to nonprofit advocates and impact communications practitioners, looking to sharpen their approach in a rapidly shifting environment.