First in the series of Insights by The Formula, we want to explore the importance and value of investing in a strong employer brand. With over 35 years of experience in the market, the event will be hosted by
The Formula – NI’s leading employer marketing agency.

Fuelled with coffee and breakfast patisseries in the iconic setting of The Merchant Hotel, the event will provide business leaders, marketing and HR professionals with an opportunity to network and learn about innovative attraction and retention strategies from panel experts and gain access to the first NI Employee Insights Survey. 

This special piece of research commissioned by The Formula will give never-before-seen insights into the priorities and motivations of Northern Ireland employees in relation to factors such as working conditions, company culture, diversity and inclusion and opportunities for progression, and offer up solutions as to how businesses can tackle these challenges.

The event is supported by our headline speaker, US-based Bryan Adams, the number one international best-selling author of Give and Get Employer Branding. A Harvard Business Review contributor, podcaster and specialist speaker on employer branding, his creative, unconventional and often controversial methodologies are said to regularly change the way people think about employer branding and the Employee Value Proposition (EVP). Bryan specialises in the development of EVPs and talent engagement strategies for companies such as Apple, Nike, Peloton and Ford.

Attendees will come away with a fuller knowledge of employer branding and the tools to develop their talent attraction, engagement and retention strategies for 2024.