03 Become the obvious choice on Instagram

Instagram workshop for entrepreneurs

Become the obvious choice on Instagram

Walk out sounding like no one else.
Never stare at a blank caption box again.

You know what you're doing is better than your competitors.
But on Instagram it doesn't show.
Your content could belong to any account in your industry.

Let me tell you right now: you have a positioning problem.

Without a clear positioning, every post starts from zero. Nothing connects or builds over time. People see your content… and forget it two scrolls later.

And every week you post without that clarity is another week you stay interchangeable, while someone else becomes the reference in your niche.

70,000 followers in less than a year.

This is what I built.

And it didn't happen by luck. I had a clear positioning, repeated with intention. Every single post answered the same question, from a different angle. That's why people recognised it instantly in their feed, and why they came back.

That's what a positioning and an editorial line do: they turn scattered posts into a brand people choose.

I'm Gala Avanzi

I'm a French marketing strategist and content creator for 10 years. I grew a French feminist account from 0 to 70,000 followers in less than a year. With a growth of 40,000 followers in 4 months, no ads, only organic content and… strategy. After that, I started from scratch on another topic: motherhood. And I've hit a million views per post multiple times, even when I only had 1,000 followers.

I've been working with one of France's most prestigious publishers. I built their Instagram presence from scratch. I've also worked in music, stand-up comedy, with coaches, brands, and more.

I've done it over and over, for more than a decade. Across completely different niches.

Instagram is not a mystery for me. It's my job.

In this workshop, I'll share the exact method I use to define a positioning that sticks, applied to your business.

HOW IT WORKS

Three steps to unforgettable content

1. You arrive
Grab a coffee, meet the group. A small circle of entrepreneurs facing the same question as you: "how can I make myself unforgettable on Instagram?"

2. You do the work, guided
In 3 hours, you go through the positioning framework step by step, applied live to your own business, not to a fictional example.

3. You leave with something you can apply immediately
Your positioning statement, your brand new Instagram bio and your main content topics, ready to use for your very next post.

Imagine knowing exactly why someone should choose you, and how to say it in every post on Instagram. This is exactly what we're going to build together.

IS THIS FOR YOU?

Let's make sure it's the right fit

This workshop is for you if...

• You know your work is good, but you freeze when someone asks what makes you better than your competitors
• Your content could belong to any account in your industry
• You've rewritten your Instagram bio more times than you'd like to admit, it still doesn't stand out
• You post regularly, but nothing feels coherent from one post to the next

This workshop is not for you if...

• You don't want your business to be on Instagram
• You don't want to hear about AI
• You're looking for quick hacks or viral tricks

INCLUDED

• 3-hour hands-on workshop with Gala Avanzi
• Your positioning: a template to capture your positioning statement, everything on one document you can come back to before every decision
• The editorial line canvas: your 3–4 content pillars with example angles for each, so you never face a blank page again
• My direct feedback
• A private WhatsApp business circle, so you can keep getting feedback and support even after the workshop

All of this for €85

We'll help you define a positioning that sets you apart and a content line you can actually follow. Bring your laptop, we'll start building your positioning together.

⚠️ Limited spots, to keep it interactive

Ready to finally become the obvious choice on Instagram?

This event runs on several dates. Choose the one that works best for you.

Reserve your spot now, before it's full.