The Intention Advantage

Why This Matters

Artificial intelligence is transforming advertising from a communications discipline into a global behavioral infrastructure shaping what people see, believe, trust, and ultimately choose.

Yet as adoption accelerates, the governance frameworks needed to ensure consumer trust and durable growth remain underdeveloped.

AI Advertising needs a backbone, so trust doesn't collapse as scale grows.

About the Summit

To address this challenge, the Institute for Advertising Ethics and the IEEE Standards Association as a Knowledge Partner are convening a Summit on April 22 exploring how responsible AI can strengthen trust, innovation, and human agency in the advertising ecosystem.

The series begins with:

Summit One: Framing the Intention Advantage

A focused working session exploring how:

• Human intention can be preserved in AI-mediated systems
• Validated identity can strengthen accountability
• Standards and governance frameworks can align innovation with public trust

Select Participants & Contributors ← 

• Cass Sunstein, Harvard Law School
• Senior leaders from market participants such as Mastercard, Accenture Song, Omnicom, and many others 
• Representatives from the IEEE Standards Association, IAB, and other modern global standards bodies
• Leaders across marketing, technology, public policy, and academia

Additional participants confirmed on a rolling basis.

Who Should Participate

This convening is designed for leaders working at the intersection of:

• AI and emerging technology
• Marketing and media leadership
• Law and regulation
• Standards development and governance
• Applied research

Participation Options

In-Person (New York City)

• Private, invitation-based working session (~75 participants)
• Senior leaders across sectors
• Interactive discussion and roundtables

To request in-person participation please submit your name and organization to info@iaethics.org  We will respond within 48 hours.

Virtual (Global Access)

• Live broadcast of summit sessions
• Participation in broader discussion
• Integrated into IAE curriculum and certification ecosystem

Click Select Tickets for Registration to Join the Global Broadcast 

In-person participation is limited. Virtual access provided to all qualified applicants.