Chris Boardman on the Three Is: Intellect, Instinct, and Incentives

Join Olympic gold medallist Chris Boardman as he considers how real behaviour change happens — from athletes preparing for the world’s biggest competitions to city residents rethinking their daily commute.

Drawing on personal experiences spanning elite sport and national policymaking, Boardman will discuss the often-overlooked forces that shape how individuals and communities adapt, evolve, and sustain meaningful change.

About the speaker

In 1992, Chris Boardman won track cycling gold for Great Britain at the Barcelona Olympics. Over the next eight years, he held the Yellow Jersey in the Tour de France on three separate occasions, took three World titles on track and road, and broke several world records.

After retiring from professional cycling, Chris was Policy Advisor to British Cycling for more than a decade. He is now the Cycling and Walking Commissioner for Active Travel England, aiming to raise the standards of active travel infrastructure and ensure that every large development in the country enables people to live without cars if they choose.

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