Governing the Machine: How to navigate the risks of AI and unlock its true potential

Despite AI’s power to innovate daily life and revolutionise organisations, public trust in AI is low. For companies to take full advantage of AI, it is vital that they adopt and communicate a responsible approach in order to build consumer, employee and investor confidence.

Governing the Machine is the essential guide to harnessing the transformative potential of AI, while navigating and mitigating its inherent risks. It provides business leaders with a practical and flexible framework for building comprehensive and robust AI governance, ensuring that AI is trustworthy, sustainable, and a source of opportunity and profit rather than liability and harm.

Join the book's co-authors, Ray Eitel-Porter, Dr Paul Dongha, and Miriam Vogel, at an event to mark the book's launch, as they demystify:

• The process of defining AI principles and policies
• Recognising and assessing risks
• Approaches for developing safeguards
• Selecting the right technical tools and training
• Evolving global AI regulations, laws and policies, including the EU AI Act and those in the US, UK and other key regions.

Whether you're just beginning your AI journey or assessing your organisation’s approach, this book is your essential guide to seizing the opportunity – and avoiding the pitfalls – of AI systems.

Books will be available to purchase at the event, and Paul and Ray would be delighted to sign them for you. After the event, Ray, Paul, Miriam, and the Intellectual Forum would be pleased to invite all attendees to a free reception to continue the conversation over drinks.  

About the authors

Ray Eitel-Porter advises multinational companies and the public sector on AI governance and responsible AI. He is an Accenture Luminary and Senior Research Associate at the Intellectual Forum, Jesus College, Cambridge. He led Accenture’s global Responsible AI practice and established Accenture’s AI governance program.

Dr Paul Dongha leads Responsible AI and AI Strategy at one of the UK's largest banks, NatWest Group. He ensures AI innovation drives value while rigorously adhering to regulations and protecting customers.

Miriam Vogel is the President/CEO of EqualAI, a nonprofit supporting AI adoption by promoting AI governance and literacy, and served as inaugural Chair of the US National AI Advisory Committee, mandated by Congress to advise the President on AI policy.

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