BEYOND LIGHT WORKSHOP WITH WORLD RENOWNED PHOTOGRAPHER CHRISTIAN CARDONA

BEYOND LIGHT WORKSHOP is an event dedicated to helping you discover your full potential, dispelling myths and fears related to the photography business, and mastering the art of creating stunning images under pressure. It focuses on realistic work practices in line with our daily experiences as photographers. During this workshop, we will openly review our work, introspectively examine our skills, face the realities of the business, and learn how to approach it with creativity and effectiveness.

It is designed for photographers of all levels who want to grow, stand out and stop doing what everyone else is doing. For those who understand that improving their photography also means improving their judgement, mindset, and perspective of the industry.

BUSINESS AND MARKETING ASPECTS

• Positioning your work
• Traditional Marketing vs. Digital Marketing
• Sales

CREATIVE ASPECTS AND SESSIONS

• It’s more than just creating beautiful photos
• Elements for capturing impressive images (My toolbox)
• Elements unique to our style and photography
• Embracing natural and spontaneous sessions
• Practical exercises in real and high-pressure scenarios
• Defining a style from the moment of capture, not just during post-processing
• Problem-solving for creative portraits under pressure
• Effective use of modifiers for image composition
• Lighting setups for real and challenging situations
• Behind-the-scenes insights from real weddings

POST-PRODUCTION AND FEEDBACK:

• Workflow, Editing, Management Systems, and Artificial Intelligence
• Live Shoots by Christian as well as Attendees challenges and Team activities.
• Tips, inspiration, and feedback sessions
• "Beyond Light" Open Challenge Sessions

• This training aims to provoke more questions than it answers, to instill more challenges than solutions. The search for results should stem from what participants absorb during the workshop. “Beyond Light” targets wedding photographers who aspire to grow, evolve, gain inspiration, break boundaries, become better individuals to become better photographers, and capture the world through remarkable photos while maintaining consistency during these transformative times in the industry.

• In essence, it’s a conversation among friends, delving into our deepest passion. Christian firmly believes that a photographer hones their craft through dedication, study, and, above all, perseverance. His proposal is straightforward: cultivate habits that enhance crucial aspects of your business, photography, and your ability to craft impactful creative images, even under the pressures and time constraints we face daily.
  Christian will share his experiences and personal journey over the years of his career and continuous learning, which have led him to establish a company that thrives and excels in an increasingly competitive and unequal market. Moreover, this workshop thrives on your contributions and active involvement.
  You will be tasked with finding answers, guided by the tutor; it’s not a traditional master class but rather a platform for opinions, critiques, and suggestions. Here, we all learn from collective experiences, including both mistakes and successes.
  
  
• About Christian
  Christian Cardona is a Colombian wedding and portrait photographer, educator, and entrepreneur with over two decades of professional experience. Based in Bogotá, he is recognised internationally for his documentary storytelling approach to wedding photography and has become one of the world's most influential wedding photographers, including MyWed's Top World Wedding Photographers for three consecutive years, Listed by Brides London as one of the world's leading Destination Wedding Photographers and Rangefinder Magazine's Rising Stars of Wedding Photography and has consistently ranked in the Top 10 Wedding Photographers Worldwide.

• and now he is bringing his BEYOND LIGHT workshop to Ireland !
  In a market saturated with workshops, “Beyond Light” stands out as one of the most recognized wedding photography workshops in the industry. This is not recycled content or magic formulas. It is real, practical, no-filter experience. With over 25 years in the industry, more than 15 years educating photographers, and over 1200 students trained, this workshop is a direct synthesis of what truly works today:
  
  
• How to think, how to make decisions, and how to sustain a business in an increasingly competitive environment.

This goes beyond technique. The focus is to help you understand the business, question what you are currently doing, and build a more solid, coherent, and profitable way of working. It is a space designed to challenge you, open your mindset, and push you to evolve.

This is not a traditional lecture. It is a direct conversation with analysis, critique, and active participation. A space where everyone learns from what works… and what doesn't.

If you are ready to level up, this workshop is for you.

THREE PART PAYMENT PLAN OPTION AVAILABLE

(Email Carmel at info@ippva.com for payment link )