FREE: Why Audience Engagement Isn't Just a Buzzword — How To Make Your Journalism Interactive

This event has now happened and it is being offered as a watch back — you will be sent a copy of the recording.

Are you keen to better engage and interact with your readers? In a changing landscape, it can be difficult to know how best to reach audiences and which storytelling formats will land best.

So, Journo Resources is teaming up with live-blogging experts, Tickaroo, for a live Q&A on how interactivity is reshaping the way journalists connect with audiences. The session will include fresh data, journalist insights, and examples from leading publishers. This session will show why audience engagement isn't just a buzzword, but a central pillar of trust, visibility, and retention in journalism. We'll cover: 

• What journalists really think about engagement — featuring insights from Tickaroo's latest research on the importance of engaging storytelling formats;
• How the next generation of reporters views audience interaction and its role in their careers;
• What the data shows about interactivity's impact — featuring publisher case studies and metrics that reveal how polls, comments, quizzes and live responses strengthen connection and keep audiences coming back;
• The practical ways to use engagement in live coverage to transform reporting – including real-world examples such as Taylor Swift ticket coverage, Met Gala polls, MDR's discussion shows, and election reporting.

This session is free to attend and will be livestreamed on social media — by signing up, you'll receive a reminder of when the session starts, receive a copy of the recording in case something comes up, and get the chance to ask questions in advance.

** PLEASE ADD TICKETTAILOR TO YOUR SAFE LIST — OTHERWISE, YOUR LINK TO JOIN AND WATCH BACK LINK MIGHT GO INTO YOUR SPAM FOLDER OR NOT BE DELIVERED**

Meet The Speaker

Naomi Owusu is co-founder and CEO at Tickaroo, an accessible live reporting platform that is perfect for covering all kinds of events, from sports games to keynote speeches. 

Her educational background in organisational development and psychology has moulded her mission to empower individuals and enterprises in their digital media production. She has collaborated with numerous news providers, sports companies, and event organisers, including Kicker, Sueddeutsche Zeitung and the German Handball Association. Her role at Tickaroo is to increase international growth and enable partners to reach their audiences and goals while promoting positive change within the digital media landscape.

Tickaroo Live Blog makes it easy to turn live moments into lasting connections and real revenue. From desktop to mobile to AI, we develop our high-performance live content software with your present and future publishing needs in mind. Cover news, sports, and events, engage with audiences and monetise your live content with our easy-to-use technology. 

Types Of Ticket

Live Ticket: Select a live ticket if you'd like to watch the session live. You'll receive a Zoom link to join when you order. Don't worry if your plans change, though – we will also send you a copy of the recording and session notes via email. This is normally 24-48 hours after the session to allow time for us to edit the recording.

Watch Back / Recorded: If you just want to watch back, please select a recorded ticket. This allows us to keep a handle on numbers and make sure we have enough seats around our virtual table. Again, no worries if you change your mind, you will still be sent the Zoom link, so no need to let us know if your plans change. You will typically be sent the recording 24-48 hours after the live session, to give our team time to edit.