Side Hustlers: How To Get Started With Branded Content & Commercial Journalism
Mon 10 Jul 2023 5:30 PM - 6:30 PM BST
Online, Zoom
Description
As a freelance journalist, it can be tricky to balance the books, especially with different outlets paying different rates for shifts, pieces, and other types of content. In this new workshop as part of our popular side hustlers series, we'll be looking at how you can supplement your income by working in commercial journalism and branded content — which typically comes with higher rates.
In this brand new hour-long workshop we'll look at:
- What branded content is and the different levels of content;
- The life cycle of a commercial campaign and the role of a commercial editor;
- How working for commercial differs from editorial;
- How to write great commercial content — and what not to do;
- How to find commercial writing opportunities.
There will also be a chance to ask your own questions or submit them in advance at our live Q&A. Every participant will receive a copy of the recording and workshop notes.
Meet The Speaker
Isabella Silvers is a freelance journalist and Branded Content Editor at Hearst UK. She has worked on commercial campaigns for the likes of NOW, Netflix, BBC iPlayer, H&M, NatWest, EllaOne and Bumble across titles including Cosmopolitan, ELLE, Esquire, Women's Health and more, landing spots on the PPA and Media Week 30 Under 30 lists.
Types Of Ticket
Live Ticket: Select a live ticket if you'd like to watch the session live. You'll receive a Zoom link to join when you order. Don't worry if your plans change though – we will also send you a copy of the recording and session notes via email. This is normally 24-48 hours after the session to allow time for us to edit the recording.
Watch Back / Recorded: If you just want to watch back, please select a recorded ticket. This allows us to keep a handle on numbers and make sure we have enough seats around our virtual table. Again, no worries if you change your mind, you will still be sent the Zoom link, so no need to let us know if your plans change. You will typically be sent the recording 24-48 hours after the live session, to give our team time to edit.
** PLEASE ADD TICKETTAILOR TO YOUR SAFE LIST — OTHERWISE, YOUR LINK TO JOIN AND WATCH BACK LINK MIGHT GO INTO YOUR SPAM FOLDER OR NOT BE DELIVERED**