The Social Media Masterclass is back this September...

After three brilliant masterclasses earlier this year and lots of messages asking when the next one would be, I’m bringing my in-person Social Media Masterclass back for a fourth session this September.

If social media has started to feel overwhelming, inconsistent or like something you’re constantly trying to “keep up with”, this day is designed to help you reset.

Join Marketing Strategist Katie Clayton for a practical, jargon-free day designed specifically for small business owners who want to understand what actually matters on social media, build a strategy that works for their business and feel confident about what to post - and why.

We’ll cut through the noise, trends and algorithm panic and focus on how social media really works in 2026, where your business should be showing up, what your content needs to do and how to create a simple, sustainable approach you can actually stick to.

And this isn’t a day where you’ll leave with a notebook full of ideas that never get implemented.

During the final part of the masterclass, we’ll turn everything you’ve learned into action - so you leave with your own social media strategy, clear content pillars and your next four weeks of content mapped out.

What we’ll cover

• How social media works in 2026 - including what you really need to know about the algorithms
• Choosing the right platforms for your business (because you don't need to be everywhere!)
• Building a simple, sustainable social media strategy
• Creating content with purpose - rather than posting for the sake of posting
• What to talk about and how to generate content ideas
• Building visibility, trust, connection and conversion through your content
• Showing up confidently and consistently
• Practical tools, tips and platform-specific guidance
• How to make your content work harder through planning and repurposing

There’ll also be plenty of opportunity throughout the day to ask questions and apply what we’re discussing to your own business.

The Implementation Power Hour

We finish the day by actually doing the work. With my guidance, you’ll:

• Identify your key content pillars
• Map out your next four weeks of content
• Create a personalised action plan
• Turn what you've learned into something you can start using immediately

Because learning about social media is one thing. Actually knowing what you're going to do when you open Instagram on Monday morning is another!

You’ll leave with

• A clear understanding of how social media works
• A focused social media strategy for your own business
• Clear content pillars and ideas
• Your next four weeks of content mapped out
• Practical tools you can use straight away
• Renewed confidence about showing up online
• A structure you can continue using long after the masterclass

Your ticket includes

• Full-day Social Media Masterclass
• Implementation Power Hour
• Social Media Action Plan template
• Lunch
• Free on-site parking

And, of course, a room full of other small business owners to learn alongside, chat to and share ideas with.

Who is it for?

This masterclass is designed for small business owners, freelancers and service providers who manage their own social media and want to do it better.

You don't need to be a social media expert, quite the opposite!

Whether you've been posting for years but don't feel like it's getting you anywhere, you've lost consistency, you're confused by what the platforms seem to want from you, or you simply want to head into the final part of 2026 with a proper plan, you'll be very welcome.

The details

Thursday 24 September 2026

10am–3pm The Plough, Shenstone, WS14 0JN

£55 per person

Spaces are intentionally limited.

I keep these masterclasses small so there’s time for questions, discussion and individual support throughout the day. If you've been waiting for the next one, I'd love to have you there.