Separate to Strategic: Master the art of integrating impact and commercial success

Impact. You've done the obvious stuff. You've ticked some boxes, launched some initiatives, maybe even become a B Corp. But if you're honest? Impact still feels like a side project. Separate from the "real" business. And you're not sure what to do next

This FREE masterclass is for business leaders who are done with impact as an add-on and ready to make it a key ingredient of growth, loyalty and legacy.

It's for you if you're the CEO or are responsible for B Corp / responsible business / sustainability and:

• You've already started on your responsible business / sustainability journey and are wondering what's next and how to scale up your impact
• Impact feels separate from operating a financially healthy business
• You're struggling to engage your team and secure commitment
  
• You're doing lots of impact activities but there's no deliberate long-term direction or strategy
• You're unsure what steps to take or what to prioritise
• You don't know how to measure your impact or the progress you're making

If any of these sound familiar, you're not alone. And the framework we'll share in this masterclass will help you address all of them.

After this 55 mins masterclass, you'll have:

• Clarity on Product-Market-Impact Fit and why it's the key to scaling impact (not more disconnected initiatives)
• A proven framework for integrating impact into the heart of your business strategy - not bolted on the side
• An understanding of our three-phase Amplify process and how to apply it to your business
• Insight into the five common mistakes that keep business leaders stuck - and how to avoid them
• A clear sense of your next steps

Bonus: If you're a B Corp, the approach we share will also position you to meet the purpose requirements of the new Standards. We'll signpost you to additional resources on this.

This masterclass will be highly interactive with plenty of time for your questions.

Your host, Hannah Keartland

Hannah Keartland is founder of B Corp certified consultancy Keartland & Co. She has the unusual blend of having led both Innovation and Finance & Operations functions and has spent most of her career working with purpose-led organisations. She is a Fellow of the Institute of Chartered Accountants in England & Wales and sits on their Sustainability Committee. She is also a TEDx speaker. Find out more about Hannah on her LinkedIn profile.

At Keartland & Co, we help businesses take a strategic approach to impact, transforming it from a side project into a key ingredient of growth, loyalty and legacy. We work with business leaders who want to make a meaningful difference to the world through their business. They've started on the journey and done the easier, more obvious things … and now they're stuck. They're looking for help to scale up their impact and engage their whole team in doing that. Find out more – www.keartland.co.

What others have said:

“Hannah comes at things from a pragmatic and structured perspective. She focuses on tangible results and outcomes, and understands the tension between making decisions that balance profit and purpose, and also idealism and realism, which is really helpful – a sustainability professional who also lives in the real world.”

"This is giving me goosebumps. Businesses need this. For me this is what the world needs beyond everything else I've seen."

“What I like about Hannah is that she's not just preaching theory. She understands how a business works and the various layers of priorities that exist in a business. She always offers pragmatic, practical and actionable guidance that is easy to implement."

What previous attendees said:

"I always like to attend your events as I think you are the most practical sustainability person I have met so far."

"It really was a fabulous session. It's certainly given me ideas to work on and food for thought as to how we can find our Product–Market–Impact fit."

"Thank you, it's been very thought provoking."

Note: by providing your email address and signing up for this event, you agree to receive valuable marketing communications from us. We’ll send you relevant content, updates, and special offers to help you scale up impact within your business. Don’t worry, we respect your privacy, and you can opt out of these communications at any point. Unsubscribe instructions will be included in every email we send.