Impact Reporting Masterclass

You want to write an impact report (maybe you've committed to it) and it feels overwhelming. You're doing it on top of your day job, you're not an expert copywriter and you don't know how to make sense of all the ideas that are whirling around your head. 

This FREE masterclass is for people leading on impact in businesses that want to share their journey in an engaging and honest way.

It's for you if you want to report on impact and:

• You don’t know where to start or how to structure the report. 
• You don’t know what to include in the report and what to leave out. 
• You know you need to include data and stories, but aren't sure what exactly.
• You’re worried about greenwashing. 
• You’re worried that creating the report won't deliver enough of a return on the time and money invested.

If any of these sound familiar, you're not alone. And the approach, examples and expert tips we'll share in this masterclass will help you address all of them.

After this 55 mins masterclass, you'll have:

• An understanding of our proven seven-step approach to impact reporting and how to apply it to your business.
• Practical steps you can take to move forward from a blank sheet of paper, including how to structure your report and gather relevant content.
• Nine tips to avoid greenwashing.
• Real examples of businesses doing impact reporting well.
• Awareness of how to ensure your report delivers a return on investment.
• Insight into six common mistakes that catch business out - and how to avoid them.

This masterclass will be highly interactive with plenty of time for your questions.

Your hosts, Hannah Keartland & Heather Davies

Hannah Keartland is founder of B Corp certified consultancy Keartland & Co. She has the unusual blend of having led both Innovation and Finance & Operations functions and has spent most of her career working with purpose-led organisations. She is a Fellow of the Institute of Chartered Accountants in England & Wales and sits on their Sustainability Committee. She is also a TEDx speaker. Find out more about Hannah on her LinkedIn profile.

Heather Davies is a sustainability communications expert. Writing engaging copy without greenwashing is her speciality. Heather spent 20 years working in marketing and communications across a diverse range of businesses from global accountancy firms to SMEs in a variety of sectors. She is a certified Carbon Literacy Facilitator and co-founder of Re-Action, a not-for-profit global network of organisations with a shared vision of a greener outdoor sports industry. Find out more about Heather on her LinkedIn profile.

At Keartland & Co, we help businesses take a strategic approach to impact, transforming it from a side project into a key ingredient of growth, loyalty and legacy. We work with business leaders who want to make a meaningful difference to the world through their business. They've started on the journey and done the easier, more obvious things … and now they're stuck. They're looking for help to scale up their impact and engage their whole team in doing that. Find out more – www.keartland.co.

What attendees of previous Keartland & Co masterclasses said:

"I always like to attend your events as I think you are the most practical sustainability person I have met so far."

"Hannah is absolutely brilliant at engaging you and showing you a clear pathway!"

"That was SO brilliant - thank you so much. Really really helpful and practical."

"The session was incredible - so insightful and informative, and I learned a lot."

Note: by providing your email address and signing up for this event, you agree to receive valuable marketing communications from us. We’ll send you relevant content, updates, and special offers to help you scale up impact within your business. Don’t worry, we respect your privacy, and you can opt out of these communications at any point. Unsubscribe instructions will be included in every email we send.