Stop Chasing Leads, Start Closing Deals: The Startup Sales Playbook That Actually Works

UPDATE: This has been updated to a virtual event. Zoom link will be provided to each attendee! 

If "sales" makes you cringe, you’re not alone. But here’s the thing: if you’re a founder, you’re in sales. This workshop will show you how to approach GTM in a way that feels natural, builds momentum, and actually works—no tactics required.

We’ll cut through the noise and focus on real, actionable strategies to:

• Identify and target the right customers (without wasting time on the wrong ones)

• Build a repeatable, scalable sales process that grows with your business

• Close deals faster by focusing on what actually moves the needle

• Avoid common GTM pitfalls that leave too many startups stuck in limbo

This workshop is ideal for people that are: B2B or B2G, Post-MVP, Pre- and Post-Revenue, and/or Pre-PMF. 

About GrowthX:

https://growthx.com/  

GrowthX helps B2B founders get to market and grow revenue. That’s how we identify investment opportunities.

About Andrew Goldner: 

Andrew has been advising, running, starting and investing in startups since 1998, based in NYC, Hong Kong, Singapore, Palo Alto and Nashville. Andrew began his career when the Internet was first commercializing as a tech lawyer for Alta Vista, Yahoo, DoubleClick, Salesforce and others pioneers. When Google acquired DoubleClick, Andrew co-founded a financial news business for the Thomson family and when they acquired Reuters and became Thomson Reuters, Andrew became Publisher of Reuters News. Andrew returned to America and early-stage tech in 2012 joining Guidespark (acquired by Tivian) and then BrightTalk (acquired by TechTarget). He then co-founded GrowthX to help B2B founders get to market and grow revenue as a unique means to identify compelling investment opportunities.

Andrew is a Kauffman Fellow, and a graduate of the University of Cincinnati and Georgetown Law. He is a Board Member and Officer of the Invisible Wounds Foundation. His favorite hobbies are long-distance running and reading historical fiction.