Pricing & Customer Experience

In this session led by the founder of All Y’all Skincare, you’ll explore how pricing choices shape customer perception and experience. Learn real-world tactics for setting prices that feel right for you and your customers, plus simple ways to elevate the experience without overspending. Walk away with fresh perspective, doable strategies, and confidence to charge what your work is truly worth.

Lunch will be provided.

Meet Mel Mullins: 
All Y'All Skincare

Mel started making soap about six years ago. Folks liked it, and since she had never been particularly successful working for other people, decided to start her own business. Turns out that was a good decision because the All Y’all Skincare has continued to grow each year and she still loves making soap! Mel now sells her products wholesale, via e-commerce and direct to consumers in Knoxville and across the country.