FIND YOUR VOICE, GROW YOUR BUSINESS.

LinkedIn Personal Brands for Entrepreneurs & Business Owners

Most entrepreneurs know they should be doing more on LinkedIn, but knowing that and actually doing something about it are two very different things. This isn’t a session about gaming the algorithm or chasing viral moments - it’s a practical, hands-on workshop about using LinkedIn as an accessible and effective tool in the communications mix of your business.

Led by Dylan Jones, founder of the 3x Inc. 5000 communications agency Boldsquare, this session draws on two decades of experience helping leaders communicate more effectively - and on his own experience applying some of those principles to LinkedIn. He’ll share what he’s learned from advising CEOs and business leaders across the country, as well as what’s worked (and what hasn’t) in building his own presence on the platform.

You’ll learn how to show up with something worth reading, build a personal brand that reflects who you actually are, and turn that presence into real conversations and real business. Hopefully, you’ll leave with a drafted post ready to publish, and a clear, sustainable plan for making LinkedIn work for your business without it becoming a second job.

About Dylan Jones:

Dylan Jones is the Managing Partner and founder of Boldsquare, a strategic communications and marketing firm that partners with CEOs and leadership teams to drive growth through sharper positioning and storytelling. Prior to founding Boldsquare, Dylan served as Chief Communications Officer for Scripps Networks Interactive, where he led integrated communications strategy for one of the world’s leading content companies, home to HGTV and Food Network. Earlier in his career, he held a series of roles in London and New York with EMI Group, where he worked on major industry developments including the launch of the Beatles’ catalog on Apple’s iTunes platform and the introduction of new digital music formats, and also held roles with Music Choice Europe, MTV and VH1 in London. Under his leadership, Boldsquare has grown into a nationally recognized firm, earning multiple Inc. 5000 honors and advising organizations across sectors including healthcare, entertainment, financial services, and transportation.